Graphic Designer (m/w/d) – Focus on Performance Creative, Brand and Packaging Design

Overview

As a Graphic Designer at khadi Ayurveda Beauty, you will be responsible for creating visually compelling designs that resonate across different touchpoints—from performance-oriented advertising creatives to packaging and brand presentation. Your work will influence every phase of the customer experience, ensuring consistent and high-quality brand expression.

Key Responsibilities

• Design and continuously improve ad creatives for paid social platforms such as Meta and TikTok, as well as paid search on Google Ads.
• Create static, motion, and video assets tailored to the customer journey.
• Develop landing pages and funnel-related assets optimized for conversion.
• Produce storyboards and visual templates for user-generated content and creator collaborations.
• Design graphics, templates, and motion content for organic social media channels.
• Develop visual concepts supporting campaigns, product launches, seasonal promotions, and retail/pop-up events.
• Create visual themes and layouts focusing on products, ingredients, and Ayurveda.
• Edit and retouch product and campaign photography to enhance visual appeal.
• Collaborate closely with the lead agency to manage, control quality, and ensure brand-consistent design output.
• Design and update packaging and print materials reflecting brand identity.
• Work on layout and design for the website, email campaigns, and newsletters.
• Maintain the khadi brand’s visual consistency across all communication channels.
• Update and manage brand guidelines, design templates, and related assets.
• Work jointly with teams in branding, performance marketing, social media, product management, and sales.
• Coordinate external vendors including printers, photographers, and freelancers within your scope of responsibility.

Requirements

• Completed degree or training in graphic, communication, or media design.
• Between 2 to 4 years of professional experience, preferably within brand, beauty, or lifestyle sectors.
• A strong portfolio demonstrating expertise in editorial design, branding, and digital visuals.
• Proficient in Adobe Creative Cloud tools, especially InDesign, Photoshop, and Illustrator.
• Preferably familiar with Canva, Figma, and motion design software such as After Effects or Premiere Pro.
• Knowledge of Klaviyo and Shopify is an advantage.
• Excellent sense of typography, image styling, color schemes, and composition.
• Methodical, independent, and dependable working style.
• Fluent in both German and English languages.

Why Join Us?

• Be part of a warm, dynamic team within a modern workplace environment.
• Enjoy significant autonomy and creative freedom in your role.
• Competitive salary with complimentary access to our product range.
• Flexible working hours and options to work part-time, full-time, or freelance.
• Opportunities for long-term personal and professional growth.

About khadi Ayurveda Beauty

khadi Ayurveda Beauty is Europe's premier brand specializing in Ayurvedic hair, body, skincare, and plant-based hair color products. Our team's culture is as distinctive as the plants from which we craft our offerings. If you thrive in a setting that values creativity, diversity, openness, and energy, khadi invites you to join us. We provide an environment where innovation and development are encouraged every day.

khadi celebrates Ayurveda’s ancient wisdom for your natural beauty.