Graphic Design Lead

About Tapstitch

Tapstitch is a rapidly expanding, venture capital-backed fashion technology startup focused on transforming clothing brand creation. We merge the convenience of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer, enabling entrepreneurs, influencers, and community groups to easily launch and grow fashion brands globally. Since our 2024 launch, we have quickly scaled to support thousands of brands and recently completed a major Series A funding round led by top commerce investors. We are growing our headquarters in New York City and expanding our international team.

Role Overview

We seek a Graphic Design Lead to join our content and brand team via an initial three-month full-time contract with potential for permanent employment. This hands-on position requires transforming creative direction into polished designs across multiple marketing channels including social media, web, events, campaigns, and merchandise. You’ll collaborate closely with the Head of Content and Brand to enhance and implement our visual identity across digital and tactile brand experiences.

This role focuses on refining and elevating our existing brand system rather than leading a full rebrand. You will identify ways to improve brand consistency and visual storytelling while aligning with overall creative strategy, contributing ideas and stronger designs within our established framework.

Responsibilities

• Produce high-quality design deliverables driven by creative briefs and campaign objectives
• Interpret feedback and strategic direction to create refined visual solutions
• Enhance Tapstitch’s visual identity on social, brand, marketing, partnerships, and event materials
• Pinpoint improvements for applying brand elements without straying from strategy
• Co-develop visual concepts for campaigns, product launches, partnerships, and events with leadership
• Offer and integrate thoughtful design suggestions responsive to feedback and priorities
• Create channel-specific social media assets including Instagram carousels, Stories, TikTok/Reels overlays, YouTube thumbnails, and LinkedIn graphics
• Establish and maintain scalable templates for recurring content and campaigns
• Design event visuals like signage, booths, presentation boards, printed materials, and invitations
• Devise creative displays for products and branding at events, showrooms, shoots, and activations
• Prepare print-ready files and coordinate with vendors or teams to ensure accurate production
• Develop apparel graphics for campaigns, partnerships, and activations
• Craft storytelling visuals supporting case studies, educational content, and brand narratives
• Support web and marketing design needs including emails, landing pages, blog graphics, sales materials, and presentations
• Collaborate on short-form video assets such as overlays, motion graphics, text styling, and light editing
• Refine creative work based on feedback, platform performance data, and insights
• Create and optimize design templates, guidelines, and visual systems for consistency and scalability
• Manage projects independently from brief through to final delivery
• Organize and maintain design assets and production files
• Utilize AI tools to explore design directions, generate assets, and streamline workflows as needed
• Handle multiple projects and deadlines in a dynamic environment

Qualifications

• 2 to 5 years of professional graphic design experience, preferably in B2B environments related to fashion, consumer brands, technology, agencies, or startups
• Strong portfolio showcasing excellent visual taste, typography, layout, hierarchy, and brand consistency
• Expertise with Adobe Creative Suite especially Photoshop and Illustrator
• Experience using Figma and Canva
• Proficiency interpreting briefs, adhering to creative direction, and incorporating feedback effectively
• Capability to work autonomously while aligned with team goals and strategies
• Understanding of social-first design with knowledge of Instagram, TikTok, YouTube, and LinkedIn best practices
• Experience preparing digital and print production files
• Exceptional attention to detail regarding typography, spacing, composition, and brand consistency
• Strong communication skills and proactive problem identification
• Effective organizational skills for managing multiple projects simultaneously
• Interest in fashion, streetwear, creator culture, and internet trends
• Curious and adaptive about AI tools and emerging design technologies
• Skills in short-form video editing and content creation
• Experience with iPhone photography or video is a plus
• Background in apparel graphics design, packaging, or custom branding preferable
• Experience supporting trade shows, pop-ups, retail displays, conferences, or experiential marketing events
• Familiarity with print production, large-format graphics, fabrication, or vendor collaboration
• Worked alongside creators, entrepreneurs, or emerging consumer brands
• Motion design or animation capabilities beneficial

What You Will Gain

• Ability to contribute to high-visibility work spanning digital, physical, and experiential marketing channels
• Significant role in advancing and refining Tapstitch's brand visual identity
• Experience developing scalable design systems and templates at a growing global company
• Cross-functional collaboration with teams across content, marketing, growth, sales, and partnerships
• Exposure to entrepreneurs, creators, and emerging apparel brands
• Opportunities to work on digital design and tangible brand experiences
• Participation in a fast-paced startup environment where innovative ideas quickly translate into campaigns and activations
• Potential transition to a permanent full-time position after an initial three-month contract