Global Product Marketing Lead

Role Overview

Binance is a leading global cryptocurrency exchange with a user base of 319 million+ across 100+ countries. The company builds advanced consumer, institutional, and AI-enabled products across finance and technology, and is looking for a senior product marketing leader to elevate how these products are explained, positioned, and adopted worldwide.

This role is designed for someone who can convert technical crypto and fintech offerings into clear, compelling, and trustworthy narratives that resonate with everyday users. You will also help shape and scale the product marketing function to support the company’s next phase of growth.

The position sits at the intersection of Product, Growth, Regional Marketing, Brand, Social, Communications, Legal, Compliance, and Customer Support, working closely with leadership and market teams to influence how the company is understood by current and future users.

What You Will Do

• Lead global go-to-market strategy and execution for the product portfolio, covering positioning, messaging, audience definition, launch planning, channel coordination, and post-launch optimization.
• Set clear launch goals tied to business outcomes such as awareness, adoption, activation, retention, engagement, revenue, and sentiment.
• Turn complex product areas like derivatives, on-chain mechanics, stablecoins, yield, and custody into simple, persuasive stories that users can understand and trust.
• Partner with brand, creative, content, social, and regional teams so that product narratives become full campaigns rather than isolated feature announcements.
• Act as the voice of the user and market by synthesizing research, customer feedback, market trends, competitor activity, product performance, and regional input into actionable guidance for Product and Business teams.
• Build and lead a high-performing global product marketing team by hiring, developing, and retaining top talent.
• Create scalable frameworks, playbooks, and rituals that improve positioning, launch readiness, storytelling quality, and post-launch learning.
• Coordinate across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and Customer Support to keep launches on track and resolve dependencies early.
• Monitor launch and campaign performance, identify what worked and what did not, and use those insights to improve future work.
• Adopt AI as a core part of the operating model for research, insight synthesis, messaging, content creation, localization, competitive analysis, and workflow efficiency.

What We Are Looking For

• At least 8 years of experience in product marketing, go-to-market, or growth marketing, including 3+ years in a team leadership role.
• A strong track record of launches or campaigns that produced measurable business impact.
• Solid understanding of global consumer markets, including user behavior, trust signals, and conversion drivers.
• Knowledge of crypto, Web3, or fintech is highly valuable; candidates from consumer fintech who learn quickly and understand regulatory complexity are also encouraged.
• Experience marketing consumer products used at scale, rather than only enterprise software.
• Excellent creative judgment and strong taste in narrative, messaging, and campaign quality.
• Strong analytical ability, including segmentation, funnel analysis, forecasting review, and data-driven decision-making.
• Proven people leadership skills, including hiring, coaching, retaining talent, and improving team performance.
• Comfort using AI tools to significantly increase output and speed.
• Ability to bring structure to ambiguous situations and perform well in a fast-moving, global, remote-first setting.
• Fluency in English; Mandarin is a significant advantage.
• Highly preferred: experience across crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer finance; global multi-region marketing; building a PMM function from scratch; and collaborating with Legal, Compliance, and Communications in a regulated or reputation-sensitive environment.
• Bilingual English and Mandarin capability is required for coordination with overseas partners and stakeholders.
• The hiring process may use AI tools to support application review and assessment, while final decisions remain fully human-led.

Additional Information

This role is based in Dubai, Dubai, United Arab Emirates, and is offered on a full-time remote basis.

No salary, stipend, joining date, application deadline, or vacancy count was specified in the source.

No separate perks or benefits were listed.