Global CRM Manager - Campaigns

About Too Good To Go

Too Good To Go is on a mission to inspire and empower individuals globally to combat food waste. With over one-third of the world's produced food being wasted, which contributes significantly to environmental damage and 10% of greenhouse gas emissions, the company connects businesses with surplus food to consumers through its app. Certified as a B Corporation, it champions not only technological solutions but also educational tools, innovative business models, and legislative changes to reduce food wastage across 21 countries, serving over 120 million users and saving more than 500 million meals.

Role Overview

We seek a Global CRM Manager - Campaigns responsible for the ideation, execution, and continual optimization of global CRM campaigns spanning both B2C and B2B sectors. This role centers on hands-on delivery—from conceptualizing to deploying diverse campaigns, including ad hoc, commercial, and cross-market initiatives. Additionally, the manager will support and empower local teams by offering CRM expertise and ensuring campaign quality and consistency. Collaboration with the Technical CRM Manager will be essential to lead end-to-end B2B CRM initiatives, optimize triggered communications, and enhance product onboarding and lifecycle campaigns.

Key Responsibilities

• Lead the creation, adaptation, approval, and launch of global CRM campaigns across B2C and B2B domains.
• Manage the execution of B2B CRM campaigns, focusing on recurring and automated communications.
• Collaborate with Product Marketing and Lifecycle teams to synchronize campaigns with overarching business strategies.
• Deliver CRM guidance, training, and best practice frameworks to local markets to ensure scalable campaign implementation.
• Advise local teams on CRM strategies and uphold operational standards.
• Provide expert knowledge of Braze and SFMC platforms to enhance local marketer capabilities and optimize platform utilization.
• Continuously refine CRM workflows, briefing procedures, and operations to increase efficiency.
• Identify and address recurrent challenges by partnering with the Senior Automation Manager to drive automation and standardization.
• Implement improvements that minimize risks and accelerate campaign delivery.

Qualifications and Skills

• Demonstrated extensive experience managing CRM campaigns in both B2C and B2B frameworks.
• Proficiency in hands-on utilization of Braze and Salesforce Marketing Cloud for campaign creation and deployment.
• Experience designing enablement materials, such as playbooks and training sessions, for diverse and distributed marketing teams.
• Strong attention to quality assurance and governance, managing to high standards under tight deadlines.
• Excellent communication and stakeholder management abilities across global and local teams.
• Preferred: Experience in B2B CRM including account-based communications and lifecycle marketing.
• Preferred: Collaboration experience with user experience research or product research teams.
• Preferred: Familiarity with project management software, e.g., Asana.

Work Distribution

• Approximately 50% of the role involves global campaign execution (from ideation to deployment across B2C and B2B).
• About 25% dedicated to supporting local markets via enablement and advisory roles.
• Remaining 25% focused on governance, quality assurance, and process improvements.

Company Values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

Benefits and Perks

• Opportunity to work at a mission-driven social impact company certified as a B Corporation, with visible positive impact.
• Join an international community of over 1,200 colleagues across 21 countries, all dedicated to fighting food waste.
• Access to personal and professional growth in a dynamic and fast-scaling environment.
• An inclusive workspace encouraging authenticity and belonging.
• Supportive culture valuing success celebration and colleague socialization.
• Flexible working options including hybrid models from office, home, or abroad.
• Additional parental leave and extra days off surpassing local legal requirements, plus the option for unpaid leave.
• Health insurance and pension schemes subject to country employment regulations.
• Extra paid leave for important life events.
• Frequent social events such as seasonal parties, fully stocked kitchens with coffee and snacks, and monthly free meal shares.
• Paid volunteer time through the company’s Shareback program.
• Diversity and inclusion groups supporting women, LGBTQ+, people of color, and differently-abled employees.

Equal Opportunity and Application Process

We aspire to build a diverse and inclusive team that values authenticity and creativity by embracing individuality. Employment decisions are based solely on qualifications, merit, and business needs. Reasonable accommodations during the application and interview process are available upon request. Applicants are requested to submit their resumes in English and thoroughly review all provided information before applying as only applications via the company's official platform will be considered.