Global Consumer & Market Insights Lead

About Ralph Lauren

Ralph Lauren Corporation is a worldwide leader in designing, marketing, and distributing premium lifestyle products across apparel, accessories, home goods, fragrances, and hospitality sectors. For over fifty years, Ralph Lauren has cultivated its reputation and unique brand image, expanding its product lines and presence internationally. Its renowned brands include Ralph Lauren, Ralph Lauren Collection, Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, forming a widely recognized family of consumer brands.

Ralph Lauren is committed to fostering inclusive communities within its organization and beyond by promoting diversity, inclusion, and fairness. The company supports this culture through talent development, education, communication, employee groups, and celebratory initiatives.

Role Overview

The Global Insights Director position, based in London, focuses on managing research and insight activities specifically related to Womenswear and Handbags categories. This role supports global brand, marketing, merchandising, and sales teams by delivering critical insights that influence strategic decisions.

Key Responsibilities

• Oversee the effective operation and delivery of all research and insights related to Womenswear and Handbags.
• Collaborate closely with global and regional brand and marketing teams to identify business needs and address key questions through research.
• Develop and manage strong partnerships with external agencies, ensuring research outcomes balance creativity and data-driven logic.
• Facilitate the sharing and understanding of key insights across regional teams and stakeholders.
• Provide strategic support to global Womenswear & Handbag Brand and Marketing teams and assist regional teams accordingly.
• Conduct comprehensive annual 360-degree analyses by integrating insights from usage and attitude studies, brand health metrics, and social media listening to identify new category, brand, or market opportunities.
• Support all global Womenswear & Handbags board meetings and contribute to long-range planning efforts.
• Regularly update the business on macro-consumer trends, fashion developments, and competitor activities impacting Womenswear and Handbags categories.
• Collaborate with global marketing teams to ensure research insights guide advertising initiatives from conception to post-campaign evaluation.
• Drive consumer centricity within brands, regions, and markets by encouraging the adoption of consumer insights into daily workflows.

Candidate Requirements

• Demonstrated experience in insights roles including client-side exposure, preferably within retail or luxury sectors.
• Strong proficiency in ad hoc research methods, quantitative and qualitative, with expertise in consumer and shopper research methodologies.
• Capability to develop research briefs, manage agencies effectively, analyze raw data, and present compelling, actionable stories.
• Have an appreciation and sensitivity for luxury and fashion consumer profiles.
• Strong passion for understanding consumers with the ability to recognize regional distinctions and business implications.
• Excellent analytical skills combined with strong commercial awareness to translate complex data into clear, business-directed recommendations.
• Proven leadership qualities with a history of driving business growth and fostering consumer-centric transformations.
• Ability to influence senior leadership and connect across diverse cultural backgrounds and organizational levels.
• Inquisitive, proactive, innovative, and forward-looking mindset in approach and problem-solving.