General Manager - Yellow Rose Lifestyle Jewelry Brand

About Yellow Rose by Kendra Scott

Yellow Rose by Kendra Scott is a boutique lifestyle brand inspired by the spirit of Texas ranch culture and known for its joyful style. It offers an exclusive collection of jewelry, apparel, and home goods that reflect the rich traditions and vibrancy of the American Southwest.

Position Overview

We are looking for a dynamic and entrepreneurial Brand General Manager to lead the Yellow Rose brand through its next growth phase. This leader will define the brand’s vision, manage profitable expansion, and enhance its position as a distinguished lifestyle label. Success in this role requires a proven ability to build emotionally resonant consumer brands, blending creativity with strategic business decision-making across product, marketing, retail, digital channels, and community engagement.

Key Responsibilities

• Full P&L ownership for the jewelry segment, ensuring financial health, margin management, inventory productivity, and efficient resource use.
• Develop and elevate the brand’s lifestyle positioning, aesthetic direction and storytelling to foster lasting customer loyalty.
• Drive omnichannel expansion across direct-to-consumer e-commerce, third-party marketplaces, boutique wholesale, and experiential retail formats.
• Collaborate with design teams on seasonal assortments and trend-inspired capsule collections.
• Implement pricing strategies that uphold the premium brand image while optimizing gross margins and sales velocity.
• Work alongside parent company’s supply chain partners for effective sourcing, manufacturing, and logistics management.
• Lead and motivate multidisciplinary teams including marketing, digital product, visual merchandising, and supply chain professionals.
• Serve as the primary interface with parent company executives to access capital and corporate resources such as HR, legal, and global logistics.

Candidate Profile

• Over 12 years of executive leadership experience in premium lifestyle, fashion, accessories, beauty, or consumer brands.
• Successful track record of growing or transforming aspirational, design-led brands with strong emotional connections to customers.
• Experience as a General Manager, Brand President, Business Unit Head, or a similar executive role with enterprise-wide accountability.
• Demonstrated capability to balance brand building with commercial imperatives and P&L responsibility.
• Strong cross-functional leadership skills managing creativity, merchandising, marketing, e-commerce, and retail operations.
• Entrepreneurial and solution-focused mindset combined with executive-level communication and presentation skills.
• Ability to foresee long-term brand needs and execute actionable plans within realistic timelines.
• Commitment to nurturing employee development and fostering a culture aligned with core values of Family, Fashion, and Philanthropy.

Brand Building Expertise

• Deep understanding of contemporary brand development, lifestyle marketing, and consumer culture trends.
• Strong appreciation for fashion, design, and storytelling to sustain brand authenticity while evolving it.
• Proven capability to build brands that inspire loyalty, community, and cultural relevance beyond mere transactions.
• Experience in premium market positioning and crafting unique customer experiences.