General Manager, Singapore (FMCG)

Role overview

A senior, commercially focused General Manager is required to take charge of a Singapore FMCG business, with responsibility for steadying operations, accelerating growth and expanding scale. The role reports directly to the CEO and carries complete ownership of the P&L, including revenue expansion, market share growth, brand health, marketing execution and overall profitability across Modern Trade, General Trade and e-commerce.

You will also oversee local warehousing and logistics, while strengthening relationships with distributors and retailers and ensuring day-to-day execution stays aligned with the Group’s wider strategy.

Key responsibilities

• Take end-to-end ownership of the P&L, driving topline growth, improving margins and maintaining tight control over costs; maximise trade spend efficiency and return on promotions.
• Set and implement the commercial plan, including pricing, promotions, portfolio composition and route-to-market decisions; establish sales targets and ensure strong execution across all channels.
• Lead key account and channel management by developing strong partnerships with retailers and distributors; negotiate joint business plans, trade terms and promotional schedules to strengthen distribution and visibility.
• Adapt global brand direction for the Singapore market and oversee trade marketing, store visibility, merchandising and consumer activation programmes.
• Manage in-market warehousing and logistics, working with regional supply chain teams to secure product availability, cost-effective operations and regulatory compliance.
• Own annual budgeting, forecasting and long-term planning, while ensuring strong governance, internal controls and compliance with relevant regulations.
• Build, coach and retain a small but high-performing leadership team; introduce performance management, capability building and succession planning.

Experience profile

The ideal candidate brings more than 15 years of senior leadership experience in FMCG, F&B or other consumer-facing sectors, with a clear record of owning the full P&L.

They should have delivered measurable improvements in both growth and turnaround situations, including stronger commercial performance and better margins.

Prior success negotiating JBPs and managing major retailer and distributor relationships is important, along with practical experience in market logistics and trade execution.

This position calls for a commercially sharp, metrics-led leader who is comfortable being hands-on, making decisions quickly and influencing stakeholders across internal teams and external partners.

Application note

Interested candidates should send their resume to Joy Seow and mention the job title in the application. Only candidates shortlisted for the next stage will be contacted.

Reference details

Licence No: 16S8060 | Registration no: R1107886