General Manager Sales - Agricultural Machinery and Silage Business

About the Company

Our client is a fast-growing Indian agribusiness leader specializing in agricultural mechanization, farm equipment, silage solutions, and rural business expansion. They are dedicated to modernizing farming through innovative products, an expansive dealer network, and sustainable solutions tailored to agricultural needs.

Job Summary

We are seeking a seasoned General Manager of Sales to steer the national sales efforts across Agricultural Machinery and the Silage Business segments. This role requires a strategic leader adept in expanding dealer networks, managing rural distribution, executing institutional sales, directing business planning, and owning P&L accountability. The ideal candidate will bring deep experience in agri-machinery, tractors, farm equipment, silage, cattle feed, agri-inputs, or similar sectors, with a proven track record of managing multi-state sales teams successfully.

Key Responsibilities

• Formulate and implement comprehensive national sales strategies aimed at accelerating business growth.
• Expand and oversee distributor and dealer networks in critical geographic markets.
• Drive revenue generation through the sales of agricultural machinery and silage products.
• Identify and secure new business avenues including institutional customers, dairy farms, Farmer Producer Organizations, contractors, and large-scale farmers.
• Develop and reinforce rural distribution channels to maximize market presence.
• Lead and mentor Regional Sales Managers, Territory Managers, and field sales personnel.
• Oversee sales performance metrics, collection activities, sales forecasting, and profitability monitoring.
• Prepare and manage yearly sales plans, budgets, and revenue projections.
• Conduct dealer conventions, engage farmers through programs, lead product demonstrations, and implement promotional campaigns.
• Analyze market dynamics including trends, competitor activity, pricing, and customer needs.
• Drive sustainable business expansion ensuring robust commercial output and financial health.

Candidate Profile

• Possesses 10 to 15 years of professional experience in agricultural machinery, tractors, farm equipment, silage, cattle feed, agri-inputs, and rural distribution.
• Has held leadership roles for a minimum of 5 years (such as Regional Head, AGM, DGM, or GM).
• Demonstrates proven success in dealer onboarding and channel development.
• Experienced in managing sales operations across multiple states.
• Has handled P&L responsibilities effectively.
• Exhibits strong leadership qualities, negotiation capabilities, and expertise in business development.

Eligibility

Applicants must hold a Bachelor of Science degree in Agriculture.