General Manager of Business

About the Company

GPShopper, a Synchrony Financial Company, is a marketing and advertising business headquartered in New York City. The company focuses on modern, customer-first digital solutions and works with brands to deepen shopper engagement and loyalty through technology-driven marketing programs. Its teams partner with retail and financial organizations to design data-backed strategies that improve the customer journey across touchpoints. The culture emphasizes creativity, strong execution, and measurable impact, with opportunities to operate where marketing, technology, and financial services meet.

Role Overview

The General Manager of Business is a full-time remote leadership role accountable for the strategic direction and day-to-day performance of GPShopper’s business unit. The position is responsible for guiding cross-functional teams, establishing revenue and growth targets, and ensuring the unit remains aligned with Synchrony’s wider business priorities. The role includes shaping strategy, ranking initiatives, overseeing profit and loss, and tracking critical performance indicators to support durable growth.

Key Responsibilities

• Set the business unit’s strategic direction and convert that strategy into executable priorities.
• Lead cross-functional collaboration across product, marketing, sales, finance, and technology teams.
• Own P&L oversight and make decisions that improve revenue, profitability, and overall business performance.
• Establish growth objectives, monitor results, and adjust plans based on performance data.
• Build go-to-market approaches and strengthen relationships with clients and external partners.
• Improve internal workflows and operating processes to increase efficiency and execution quality.
• Coach and develop leaders while promoting an inclusive, high-performing team culture.
• Ensure adherence to company policies and applicable industry rules and regulations.

Requirements

• Background in general management, business leadership, or division/business unit management, preferably in marketing, advertising, retail technology, or financial services.
• Track record of creating and delivering strategic plans, handling P&L responsibility, and growing revenue and profitability.
• Strong capability in stakeholder management, collaboration across functions, and relationship-building with clients and partners.
• Experience improving operations, streamlining processes, and using data and analytics to measure performance.
• Leadership strengths in team development, coaching, and building a diverse and inclusive workplace.
• Excellent communication, negotiation, and presentation abilities, including influencing senior and executive stakeholders.
• Comfort working in a remote, technology-driven environment with strong organization and sound decision-making.
• Bachelor’s degree in Business, Marketing, Finance, or a related discipline; an MBA or similar advanced degree is advantageous.
• Exposure to digital marketing, e-commerce, mobile technology, or customer engagement platforms is a bonus.

Additional Information

This is a remote role based in the United States. No salary, bonus, vacancy count, or start date was specified in the source. The position is full-time.