Full Time Digital Marketing Specialist

About Design Juice

Situated in the scenic Mount Maunganui, Design Juice is more than an agency; it's a vibrant creative hub driven by collaboration and passion for brand differentiation. The team thrives in a dynamic environment, offering varied challenges and ample opportunities for growth and impact.

Role Overview

We are seeking a Digital Marketing Specialist who excels at crafting compelling content, narrating brand stories, and energizing brands online. You will contribute significantly within the social media team by producing captivating organic content across a diverse client portfolio. This role suits someone confident both behind the camera capturing visuals and in front of it conducting presentations and interviews when necessary.

You should possess a solid grasp of social platform mechanics, content trends, and audience engagement drivers. Responsibilities include planning content shoots, crafting Reels, and developing content calendars to implement effective social strategies that yield impactful results. While experience with paid social ads is advantageous, emphasis lies on organic content creation and empowering brands' social presence.

Key Responsibilities

• Conceptualize, produce, and schedule engaging organic social media content
• Edit short-form video content for Instagram, Facebook, TikTok, LinkedIn, and others
• Present confidently on camera when required
• Compose appealing captions and social media copy
• Plan content shoots and execute social media strategies
• Track content effectiveness and identify improvement opportunities
• Keep current with platform updates, trends, and new content formats
• Assist in paid social campaigns occasionally

Requirements

• Minimum of 3 years in social media marketing or content creation roles
• Proficiency in photography and videography
• Skilled in creating and editing short-form video clips
• Strong knowledge of organic social media best practices
• Experienced with content creation/editing tools (Canva, CapCut, Adobe Creative Suite, or equivalent)
• Comfortable navigating Meta Business Manager
• Excellent organizational and time management abilities
• Exceptional verbal and written communication skills
• Capacity to handle multiple projects and deadlines efficiently

Additional Preferred Skills

• Experience managing paid social campaigns via Meta Ads Manager, TikTok, LinkedIn
• Familiarity with email marketing platforms like Mailchimp or Klaviyo
• Background working in agency settings

Benefits

• Flexible working hours
• Competitive remuneration
• Unlimited arcade basketball access
• Dog-friendly workplace environment
• Supportive team culture
• Opportunities for professional development and skill enhancement
• Exposure to a broad spectrum of brands and sectors