Freelance Social Media Coordinator

About the Company

Madgood Apparel is a startup dedicated to intimate apparel that honors the feminine spirit. The brand focuses on limited-run, slow fashion pieces designed and crafted with care in New York City. It prioritizes quality, meaningful design, and ethical production. Team members thrive in a creative atmosphere that treasures authenticity, representation, and thoughtful craftsmanship. Joining Madgood Apparel means contributing to a growing brand passionate about celebrating women and intentional fashion.

Role Overview

The Freelance Social Media Coordinator position is a part-time, hybrid opportunity based in the New York City Metropolitan Area. This role centers on planning, producing, and publishing daily content across social media platforms. The coordinator will work closely with the founder to develop content calendars, capture and edit photos and videos, write engaging captions, and manage interactions by responding promptly and professionally to comments and messages.

Additional responsibilities include monitoring social media performance metrics, recommending improvements, and collaborating with design and marketing teams to support product launches, events, and campaigns. Staying informed on trending social media developments and competitor movements is crucial to expanding brand recognition and fostering community interaction.

Qualifications

• Proficient in Social Media Marketing and Digital Marketing techniques to effectively plan campaigns, expand audiences, and analyze platform results.
• Experience managing content calendars and executing posts across leading platforms such as Instagram, TikTok, Facebook, and Pinterest.
• Familiarity with photo and video editing software as well as foundational design concepts is desirable.
• Ability to work onsite in the New York City Metropolitan vicinity while juggling multiple responsibilities and meeting deadlines in a dynamic, fast-paced setting.