Freelance Social Media Content Creator & Video Editor - Fashion Brand

About Gulhaya Ltd

Gulhaya Ltd is an up-and-coming modern modest occasionwear label dedicated to crafting stylish, thoughtfully designed clothing for women who prefer modest dressing without sacrificing style. The brand combines contemporary fashion, sleek silhouettes, and purposeful coverage to deliver garments that stand complete without the need for layering or alterations. Gulhaya prides itself on creativity, quality, intentionality, and a strong visual presence across its digital channels.

As the company gears up to debut its inaugural collection, it is assembling a creative team passionate about originality, collaboration, and meticulous attention to detail. Joining this team presents the chance to contribute from the early stages, experiment with innovative content approaches, and influence how Gulhaya’s collections, founder’s story, and brand message are shared online.

Role Overview

This freelance, project-based opportunity focuses on the role of Social Media Content Creator and Video Editor, starting with a paid in-person day in Leeds. There is scope for consistent future collaboration and growth with the brand over time.

The role involves close partnership with the founder to review and repurpose existing footage into captivating, refined short-form content tailored for Instagram, TikTok, and other social platforms.

Key Duties

• Generate content ideas, craft engaging hooks and concise scripts.
• Edit and polish videos, adding effective on-screen text and captions.
• Select suitable music and maintain a consistent style embodying Gulhaya’s elegant, feminine, and quietly confident brand identity.
• Assist in planning and producing upcoming content such as founder-centric videos, behind-the-scenes moments, garment close-ups, fittings, product development insights, campaign materials, and collection launches.
• Create shot lists, film content both in-studio and on location, and adapt materials for various platforms and target audiences.
• Design Reel covers, suggest copy including calls to action, recommend optimal posting schedules.
• Monitor relevant fashion and social media trends, analyze content performance, and apply findings to guide future creative directions.

Candidate Qualifications

• Proven expertise in creating and editing short-form social media videos for platforms like Instagram Reels and TikTok.
• Skilled in video editing and graphic design programs such as Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe Photoshop, or Canva.
• Capable of developing innovative concepts, storyboards, and visuals that highlight fashion products and reinforce brand voice.
• Strong understanding of social media best practices, platform algorithms, and methods for enhancing reach and engagement.
• Excellent visual awareness, attention to detail, and ability to adhere to brand guidelines and meet deadlines in a dynamic setting.
• Effective communication and collaborative skills to work closely with the founder and incorporate feedback.
• Experience in creating fashion, retail, or lifestyle content is highly desirable; submission of a relevant portfolio is essential.
• Background in media, film, design, marketing, or related disciplines is advantageous, but equivalent hands-on experience is also appreciated.

Compensation

The role offers a daily pay rate between £180 and £230, varying based on experience, portfolio quality, and project scope. This is a freelance engagement initially, with the possibility of ongoing assignments as the brand develops.