Freelance Social Content Creator / Videographer - Fashion & Lifestyle

About Glassworks London

Established in 2010, Glassworks is a vibrant, independent fashion label based in London, devoted to a style-focused approach and a strong belief in both physical retail boutiques and efficient online shopping. Their designs are refreshed weekly with limited edition collections, ensuring a continual stream of novel fashion items for their clientele.

Role Summary

Due to frequent weekly launches, there is a constant demand for quick, trendy, and commercially effective short-form video content. This freelance and project-based role involves filming and editing short social media videos primarily for TikTok and Instagram Reels, capturing fashion and lifestyle themes in a spontaneous, fast-paced manner rather than producing highly refined campaign videos.

Location and Schedule

Work occurs on location in London, including Glassworks stores, studios, streets, and campaign settings. Suitable candidates may have access to regular weekly shooting days.

Key Responsibilities

• Produce short-format video content tailored for TikTok, Instagram Reels, and other social platforms.
• Create diverse clips such as styling edits, try-ons, outfit showcases, product highlights, in-store footage, behind the scenes, and candid street-style content.
• Employ lightweight equipment or smartphone filming when appropriate.
• Apply platform-specific techniques including eye-catching hooks, pacing, text overlays, voiceovers, sound integration, and smooth transitions.
• Film contributors including models and staff in a natural and effective style.
• Execute content capture based on provided briefs, shot lists, priorities, and sample videos.
• Identify and seize impromptu content opportunities during shoots or store visits.
• Rapidly edit footage and deliver both organized raw clips and finalized video assets.
• Support Glassworks’ goal to increase content output without compromising aesthetic quality.

Candidate Requirements

• Proven work showcasing native short-form video content for TikTok or Instagram Reels.
• Strong fashion, styling, product, or lifestyle sensibility.
• Instinctive understanding of engaging hooks, pacing, text effects, audio, and editing transitions suited to each platform.
• Confidence in filming various subjects such as people, outfits, products, and interior environments.
• Ability to swiftly translate briefs into polished, practical content.
• Comfort with streamlined, lean production settings.
• Dependable communication skills and prompt delivery timelines.
• Keen eye for trend-aware content that avoids clichés.

Unsuitable Candidates

This role is not appropriate for individuals focused only on social media strategy, calendar management, or account posting without active filming capabilities. Also, applicants requiring full-scale production setups for basic content or solely delivering polished campaign films are not a match.