Freelance Copywriter - Product Growth for Digital Health

About Eucalyptus

Eucalyptus aims to promote lasting health by addressing obesity, a condition affecting over 1 billion people worldwide and linked to preventable chronic illnesses. Now part of Hims & Hers, a global leader in personalized health and wellness, Eucalyptus operates Juniper — one of the largest weight management programs combining GLP-1 medication, personalized nutrition, movement assistance, and clinician support involving prescribers, nurses, health coaches, pharmacists, and dietitians. Clinical research demonstrates that Juniper's combined clinical and behavioral approach helps patients lose up to four times more weight during treatment.

The company supports patients across five markets and has earned selective NICE endorsement to provide services to the NHS. Its program is customized for thousands of patients across Australia, the UK, Germany, Japan, and Canada.

Role Overview

The position is within the Product Growth team focused on Juniper Australia, emphasizing conversion, retention, and cross-selling. The copywriter will craft persuasive and trustworthy content for multiple patient touchpoints including landing pages, purchase interfaces, emails, questionnaires, program pamphlets, app content, and beyond.

Key Responsibilities

• Develop sales-oriented writing skills to enhance commercial outcomes.
• Create compelling copy across patient engagement channels from onboarding through long-term retention efforts.
• Simplify complex health information into clear, trustworthy messages that motivate action.
• Identify gaps in persuasive narratives, sourcing testimonials, research data, and expert opinions as needed.
• Maintain consistent tone, messaging, and brand narrative throughout all communication formats.
• Collaborate closely with design, lifecycle, product, and growth teams, sharing responsibility for copy effectiveness with experts in marketing, conversion rate optimization, and strategy.
• Use artificial intelligence thoughtfully to improve productivity and quality without compromising writing standards or compliance.

Candidate Profile

• Demonstrated passion for writing, with strong command over persuasive communication.
• Ability to clearly convey ideas and adapt to briefs effectively.
• Curious mindset with eagerness to acquire new knowledge.
• Interest in D2C marketing areas such as conversion, retention, and cross-sell.

Preferred Background

• Graduates in Arts, Humanities, Law, or Economics are favored but not mandatory.
• Experience in growth marketing, conversion rate optimization, lifecycle marketing, or conversion strategy where copywriting significantly impacted performance.

Additional Information

Enthusiasts with no professional writing background are encouraged to apply by showcasing sample writings, areas of interest, and motivation to join Eucalyptus.

Why Work with Eucalyptus?

• Contribute to a global vision supporting one million patients to live healthier longer over the next three years, expanding into new conditions, demographics, and regions.
• Join a fast-paced, challenging, and meaningful environment building the world’s largest digital healthcare firm.
• Create work that directly improves patient health outcomes across markets.
• Experience strong professional growth with high ownership, ongoing feedback, and development support.
• Collaborate with talented peers solving complex clinical and operational challenges at scale.

Opportunities in Australia

• Engage with global mentors and teams spanning Australia, the UK, Germany, Japan, the Philippines, and South Africa; opportunities to explore new markets and international travel.
• Access professional development resources including learning budgets, conferences, certifications, and peer shadowing.
• Benefit from a wellbeing-focused workplace featuring wellness talks, exercise classes, health tracking tools, free coffee, social clubs, and company events.
• Innovate with state-of-the-art tools to develop impactful healthcare solutions.
• Receive comprehensive support including parental and miscarriage leave, health and personal days, wellness memberships, and employee assistance programs.

Diversity and Inclusion

Eucalyptus values diverse backgrounds and experiences and welcomes disclosure of needs for reasonable accommodations during recruitment. AI-assisted tools are used to support the hiring process, but all decisions are made by humans.