Freelance Brand Designer

About Mindrift and the Tendem Project

Mindrift facilitates connections between experts and cutting-edge technology initiatives aiming to advance AI solutions by integrating real-world domain knowledge with technological innovation. The Tendem project seeks a talented freelance Brand Designer committed to crafting compelling and consistent brand identities that elevate tangible products and services.

Role Overview

As a Brand Designer working remotely on a part-time basis, you will be responsible for developing and maintaining the visual foundation of various brands. Your primary duties include constructing logos, visual identities, and ensuring brand cohesion across all media formats by leveraging advanced design software.

Key Responsibilities

• Design and produce essential brand assets such as logos, full visual identity systems, and thorough color palettes.
• Create and organize multiple iterations and variations of core branding elements.
• Safeguard brand consistency by strictly overseeing application across internal and external resources, including presentation decks and social media packages.
• Develop flexible, sustainable visual brand systems aligned with contemporary design methodologies.
• Verify and uphold design quality across both digital and print platforms to maintain brand integrity.

Qualifications and Experience

• Minimum of two years’ experience in brand design, graphic design, art direction, or related visual communication fields is preferable.
• A Bachelor's or Master's degree in Graphic Design, Visual Arts, Communication Design, or affiliated creative disciplines is advantageous.
• Proven portfolio highlighting extensive experience in logo creation, brand identity systems, and comprehensive brand guidelines.
• Expertise in harmonizing brand identity consistently across various digital and print formats.

Essential Technical Proficiencies

• Skillful in constructing foundational brand elements from the ground up, including logos, color schemes, and typography systems.
• Advanced knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma to develop and manage design assets.
• Ability to seamlessly adapt brand DNA across diverse media such as digital marketing kits, pitch presentations, and printed materials.
• Competence in designing and organizing brand guidelines, style manuals, and asset repositories for team-wide implementation.

Additional Competencies and Expectations

• Strategic thinker focused on building enduring brand value with exceptional attention to detail.
• Strong commitment to visual uniformity and brand stewardship.
• Self-motivated and capable of resolving challenges independently while delivering premium visual assets.
• Fluency in English at an upper-intermediate (B2) level or above is mandatory.
• Portfolio demonstrating branding projects (logos, systems, guidelines) must be submitted alongside the application.

Project Commitment and Compensation

Workload during active phases is anticipated to be approximately 10 to 20 hours weekly, though actual hours may fluctuate based on project demands. Payment rates for this engagement can reach up to $50 per hour, subject to individual expertise and output. Compensation may vary in other ongoing projects.