Freelance Brand Designer

About Mindrift and the Role

Mindrift connects expert professionals with cutting-edge AI technology initiatives globally. Their current project, Tendem, seeks an experienced Brand Designer to craft and maintain strong visual identities for brands and products. This part-time, remote freelance position focuses on designing cohesive, contemporary brand assets that align with brand strategy and visual consistency.

Key Responsibilities

• Design key brand components including logos, full visual identities, and color palettes.
• Systematically create, organize, and supply various versions of essential brand elements.
• Serve as the primary guardian of brand integrity across all materials, including pitch decks and social media packages.
• Develop scalable visual systems keeping pace with modern design principles.
• Ensure brand visuals maintain quality and consistency across digital and print platforms through rigorous validation.

Qualifications and Experience

• Preferred minimum two years of experience in brand design, graphic design, art direction, or visual communications.
• Relevant bachelor’s or master’s degree in graphic design, visual arts, communication design, or similar creative disciplines is advantageous.
• A robust portfolio emphasizing brand identity work, logo creation, and comprehensive brand guidelines is essential.
• Ability to strategically and meticulously build enduring brand visual systems while working independently.

Technical Proficiencies Required

• Expertise in developing foundational brand identities including scalable logos, color palettes, and typographic systems.
• Mastery of design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for production and management of design assets.
• Capability to adapt brand elements accurately across multiple formats including digital social media kits, corporate presentations, and print media.
• Strong skills in constructing clear, organized brand guidelines, style documents, and asset libraries for team utilization.

Additional Expectations

• A strategic and detail-oriented mindset emphasizing long-term brand value.
• Commitment to maintaining visual consistency and acting as an authoritative brand custodian.
• Self-motivated work approach, capable of independent problem-solving and delivering high-quality outputs.
• Portfolio submission showcasing relevant branding work is mandatory.
• English proficiency at upper-intermediate level (B2) or better is required.

Workload and Compensation

The project commands an estimated 10-20 hours per week during active phases, with workload varying as per project demands. Compensation may reach up to $50 per hour based on expertise and pace, with variations across projects depending on complexity and scope.