Freelance Brand Designer – Luxury Wellness Launch

Role overview

This project offers the chance to help introduce a high-end New Zealand functional dairy drink that has already been recognised internationally as the Best Dairy Drink at the 2026 World Dairy Innovation Awards. The assignment is focused on creating a refined luxury wellness identity for The Golden Circle, an exclusive community of 1,000 Originals built around health, performance, and personal investment.

The brand direction draws inspiration from premium names such as Hermès, Ferrari, Apple, and Rolex. The aim is to position the product as a globally recognised leader in premium wellness and to generate one of the most talked-about launches in New Zealand.

You will have access to award-winning product imagery, established brand guidelines, and a strong founder narrative. The work calls for a designer who can translate these assets into campaign ideas and visuals that feel elevated, exclusive, and highly shareable.

Responsibilities

• Build a full luxury brand campaign suited to a premium wellness audience.
• Develop polished visual concepts and launch videos for the product debut.
• Design Meta and other social creatives that are built to convert.
• Create premium website graphics and supporting digital brand assets.
• Shape the founder-led launch approach and community engagement plan.
• Pitch campaign ideas that can attract media attention and create buzz.
• Work closely with stakeholders to keep the messaging and visuals aligned with the brand.

Requirements

• Background in luxury branding, campaign creation, and creative direction.
• A portfolio that shows elegant, premium, and aspirational design work.
• Strong ability in visual storytelling, digital marketing, and social ad creative.
• Confident use of Adobe Creative Suite and Figma.
• Ability to turn concepts into bold, attention-grabbing campaigns.
• Previous work with wellness, lifestyle, or luxury brands is a strong advantage.
• Good communication, teamwork, and project coordination skills.
• Availability to begin immediately and complete work within the required timeline.

About the company

Twine is a freelance marketplace that connects skilled freelancers, consultants, and contractors with businesses looking for creative and technical expertise. It works with both large global enterprises and fast-growing startups to help them scale their teams worldwide.

Mission

Twine aims to support creators and businesses in a freelance-first environment shaped by AI and modern ways of working.

Additional information

This is a contract role based onsite in New Zealand. The brief does not specify salary, stipend, number of openings, or project duration.