Freelance Brand Designer

About Mindrift and the Role

Mindrift is seeking an experienced Brand Designer to contribute to the Tendem project, crafting compelling and cohesive visual identities for real-world brands and products. This position is part-time and remote, ideal for creative professionals skilled in brand strategy, identity formation, and maintaining visual consistency. Mindrift connects experts with innovative AI technology projects to elevate development through specialized knowledge from global professionals.

Role Objectives and Responsibilities

• Design key brand assets including logos, complete visual identity systems, and carefully curated color schemes.
• Organize, create, and deliver consistent variations of core brand materials systematically.
• Serve as the guardian ensuring uniform brand representation across internal and external assets such as presentations and social media materials.
• Develop scalable and lasting visual design systems aligned with current design standards.
• Validate and maintain brand quality across digital and print platforms, ensuring flawless adaptation.

How to Start

Candidates must apply and pass qualification checks. Once approved, they can contribute on their own schedule aligned with their expertise.

Qualifications and Experience

• A minimum of two years’ experience in brand design, graphic design, art direction, or visual communications is desirable.
• A bachelor's or master’s degree in Graphic Design, Visual Arts, Communication Design, or related creative disciplines is advantageous.
• A compelling portfolio demonstrating extensive brand identity projects, logo design, and detailed brand guidelines is essential.
• Proven ability to creatively and strategically build brand systems that work seamlessly across digital and print formats.

Key Technical Skills

• Expertise in creating foundational brand assets including scalable logos, distinct color palettes, and typography systems.
• Advanced proficiency with industry-standard design software: Adobe Illustrator, Photoshop, InDesign, and Figma.
• Experience ensuring consistent translation of brand identity across multiple media formats including corporate pitch decks and social media kits.
• Strong organizational skills to develop comprehensive brand guidelines and structured asset libraries.

Additional Requirements

• Strategic mindset emphasizing long-term brand equity and detail orientation.
• Commitment to maintaining stringent brand consistency and identity gatekeeping.
• Ability to work independently with a self-driven approach to problem-solving and delivery.
• Proficiency in English at an upper-intermediate level or higher.

Project and Compensation Details

The role typically involves approximately 10 to 20 hours per week during active project phases, subject to workload variability. Compensation can reach up to $50 per hour depending on expertise and contribution pace. Note that remuneration may differ across various projects.