Executive - Graphic Designer - Carmesi

Role overview

Carmesi is looking for a graphic designer with 1 to 2 years of experience who can turn creative concepts into effective visual assets for digital as well as offline touchpoints. This role is best suited to someone who has worked with lifestyle, beauty, or personal care brands and understands how to use branding and visual storytelling to connect with varied audiences.

Packaging and print work

• Create and modify packaging artwork while keeping the brand look consistent across product ranges.
• Develop print communication such as leaflets, posters, danglers, and other retail display materials.

Social media creative

• Develop distinctive illustrations for Instagram using audience and content insights.
• Contribute to creative planning, design execution, and ongoing performance tracking to improve engagement over time.

Advertising and campaign design

• Produce high-impact static and video ad creatives for paid campaigns on Facebook, Instagram, and Google.
• Partner with the marketing team to test different creative versions, review results, and refine future campaigns for stronger reach and conversions.

Core skills required

• Strong graphic design capability using Adobe Photoshop, Illustrator, and similar tools for both digital and print formats.
• Ability to create original illustrations that align with the brand and support storytelling across packaging, social media, and campaigns.
• Experience with video editing and motion content using Adobe Premiere Pro or Final Cut Pro, with working knowledge of After Effects.
• Sound grasp of branding principles and the ability to maintain a consistent visual language across channels.

Preferred capabilities

• Exposure to 3D product modelling tools for realistic and innovative product visuals.
• Interest in exploring AI-based design tools to improve creativity and productivity.

About Carmesi

Carmesi was launched in 2017 with the goal of making periods safer for women. It has grown into a well-known feminine hygiene brand in India and is recognized for challenging stereotypes in the category through continuous innovation and awareness-building around women’s health concerns. The portfolio includes rash-free sanitary pads, painless razors, and natural deodorants. Carmesi was the first brand in India to have its pads certified 100% rash-free by a gynecologist.

The brand is available through its own website and major online marketplaces and commerce platforms. It also has a strong community presence on Instagram, where it promotes women’s empowerment and brings attention to issues related to periods and menstrual care.

About Purplle

Purplle, founded in 2011, is one of India’s leading omnichannel beauty destinations, serving millions of users through a blend of online and offline retail experiences. The platform offers a large assortment of brands and products, supported by personalized shopping features such as virtual try-ons and tailored recommendations. Purplle has also expanded its offline presence significantly and has developed several in-house D2C brands.

The company became a unicorn in 2022 and is backed by major investors. With a large team and a strong growth vision, Purplle continues to expand its position in India’s beauty market.

Additional information

This position is focused on building creative assets that support brand consistency, campaign performance, and customer engagement across multiple channels.