Events Lead B2B Marketing

About Kyra

Kyra is a comprehensive enterprise influencer marketing platform collaborating with prominent brands such as SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform, Kyra One, offers end-to-end solutions including creator discovery, campaign management, content review, payments, analytics, and AI-driven insights across channels like TikTok, Instagram, and YouTube.

We operate from London with a hybrid setup requiring three days per week onsite at our Old Street office. This is a permanent role, although we’re open to contract terms initially for the right candidate.

Role Purpose

The role exists to professionally systematize event management, elevating our past informal successes into a strategic, scalable function. Events are central to our growth, facilitating strong relationships with key influencer decision-makers from global enterprise brands that drive partnerships and business expansion.

Key Responsibilities

• Manage events end-to-end, including strategy development, calendar scheduling, budgeting, briefing, execution, and post-event follow-up.
• Oversee engagement during major industry occasions such as Cannes, deciding on meetings, hosted events, and sustained impact strategies.
• Expand successful event formats like intimate dinners, scaling to new locations and innovating with formats such as breakfasts, live shows, product launches, and creator-led initiatives.
• Create standardized event processes including briefs, invitations, guest management, event flow, and retrospectives to facilitate continuous improvement.
• Ensure effective networking and relationship-building, tracking outcomes from events through to partnerships using tools like HubSpot.
• Develop content from each event with a global outlook, collaborating with content leads to produce social media, video, testimonials, and reports that extend event reach worldwide.
• Collaborate across departments including sales, partnerships, and executive leadership to align events with company goals and brand identity.
• Coordinate event activities across global markets and time zones, including spontaneous arrangements in cities on short notice.

Candidate Profile

• Experienced in managing impactful B2B events with measurable success in attendee engagement and lead conversion.
• Strong commercial acumen and relationship-building skills with senior business stakeholders and sales teams.
• Well-versed in the creator economy, capable of balancing diverse attendee needs such as CMOs and creator representatives.
• Resourceful and methodical, able to handle ad hoc events on limited budgets while standardizing processes for efficiency and scalability.
• Exceptional hosting abilities, attentive to atmosphere, logistics, and detail to create memorable event experiences.
• Proficient or enthusiastic about integrating AI tools (e.g., Claude) in event planning and execution.

Preferred Qualifications

• Experience booking or producing creator or talent appearances at events.
• Built event-to-revenue attribution systems using HubSpot or similar CRM platforms.
• Managed events across multiple international markets and time zones.
• Co-hosted events with partner brands successfully balancing shared goals.
• Capabilities in content creation such as shooting, editing, or designing event materials.
• Developed events into content series, reports, or communities that continue engagement beyond the event night.

Success Metrics for First 3 Months

• Deliver two full events, including a dinner series, with participants anticipating future gatherings.
• Own and maintain a master event calendar with clear goals, ownership, budgets, and partnerships for six months ahead.
• Document and implement a refined event management process covering all stages from kickoff to retrospective.
• Plan and scope entry into the New York market with actionable strategies.
• Ensure each event generates enduring content with widespread reach.
• Utilize HubSpot to track event participations, follow-ups, and partnership progress.
• Earn trust from sales, marketing, and executive teams as the key events lead.

Benefits

• Competitive salary based on experience.
• Hybrid working environment with three days onsite at Old Street office.
• Immediate ownership of event agendas, budgets, and results.
• Close collaboration with founders and sales leaders.
• Work alongside a dedicated team engaging with renowned global brands.
• Opportunities for career growth and building an events team as the function expands.

Additional Information

If you require accommodations during the interview process due to any condition, please notify us to arrange suitable adjustments. All applicant data will be handled according to our privacy policy.