Events and Marketing Specialist

About LineZero

LineZero is a premier consultancy focused on employee experience and technology solutions, dedicated to enhancing workplace engagement by providing immersive experiences where learning, collaboration, and memorable moments thrive. The company champions innovation by empowering people with superior tools and technology to become leaders in their industries.

Role Overview

We seek a dynamic and relationship-oriented Events and Marketing Specialist passionate about uniting communities through impactful events, webinars, and meaningful dialogues within the industry. Your role involves designing experiences that captivate leaders in Employee Experience, HR, and Internal Communications, including executive dinners, webinars, conferences, and collaborative sessions. You will also strategically convert event engagement into meaningful sales opportunities and bring the community experience to life across digital platforms through real-time event highlights.

Key Responsibilities

• Organize and execute VIP dinners, roundtables, conferences, and notable industry gatherings.
• Represent the organization at relevant events, nurturing relationships with HR, EX, and Internal Communications leaders.
• Collaborate with sales teams to curate event invitations targeting prospective attendees.
• Ensure events generate conversations that translate into business opportunities.
• Capture visual content such as photos and short videos during events to document insights and share via digital channels.
• Produce engaging social media clips and attendee interviews to amplify event reach.
• Coordinate and manage webinars and virtual sessions involving internal teams, customers, and industry experts, handling promotion, registrations, and logistics.
• Repurpose event content for broader marketing use across channels.
• Establish and grow partnerships with influencers and thought leaders within the Employee Experience and Internal Communications domains.
• Design and execute follow-up and nurture campaigns to convert event participants into qualified leads and sales opportunities.
• Track and analyze metrics such as attendance, engagement, and pipeline conversion to optimize future programs.

Qualifications and Attributes

• Outgoing personality energized by networking and meeting new contacts.
• Comfortable engaging with customers, executives, and partners.
• Confident in creating and appearing in short-form event video content.
• Skilled at identifying impactful moments suitable for social content creation.
• Highly organized with the ability to manage multiple concurrent marketing programs.
• Creative mindset geared towards delivering memorable event experiences.
• Genuine interest in marketing, storytelling, and community development.
• Driven by outcomes that demonstrate tangible business impact.
• Experience with webinars, virtual events, conferences, or executive gatherings preferred.
• Background in B2B marketing or SaaS environment advantageous.
• Familiarity with marketing automation or customer relationship management tools beneficial.

Compensation and Benefits

• Competitive salary ranging from 50000 to 60000 CAD annually.
• Remote work flexibility.
• Flexible vacation policy.
• Comprehensive benefits plan.
• Opportunities for career growth and professional development.
• Collaborative environment with diverse teams shaping the future of work.

Diversity and Inclusion

LineZero is committed to fostering an inclusive, equitable workplace embracing all aspects of diversity. The company ensures equal opportunity employment regardless of race, gender identity or expression, sexual orientation, disability, or age and provides necessary accommodations throughout recruitment.

Recruitment Process

The hiring process includes AI-assisted candidate screening to identify a strong fit based on qualifications, followed by human-led final decision making.