Email Marketing Executive

About Digiworld Solution Inc.

Digiworld Solution Inc. is an expanding Digital Marketing and IT firm offering services including SEO, Web Development, Mobile App Development, PPC, and Digital Marketing. The company collaborates with clients globally, including regions like the USA, UK, and UAE.

Role Overview

The Email Marketing Executive role entails planning, developing, and managing strategic email marketing campaigns aimed at generating qualified B2B leads. The candidate is expected to have hands-on experience with cold email outreach, ensuring email deliverability, and optimizing campaigns to meet set KPIs.

Responsibilities

• Design, implement, and manage comprehensive email marketing campaigns.
• Develop and maintain targeted B2B email lists.
• Create compelling email content including subject lines aimed at high conversion.
• Customize campaigns to suit diverse industry sectors.
• Analyze campaign metrics such as open rates, click-through rates, reply rates, and bounce rates.
• Enhance inbox deliverability, focusing on domain reputation and spam prevention.
• Set up and manage email authentication protocols like SPF, DKIM, and DMARC.
• Conduct email warm-up processes to maintain domain credibility.
• Execute A/B testing to continually refine campaign effectiveness.
• Regularly validate and cleanse email databases.
• Collaborate closely with Sales and Marketing teams to source qualified leads.
• Generate detailed weekly and monthly reports on campaign results.

Required Qualifications and Skills

• 1 to 3+ years of experience in email marketing roles.
• Proficiency in popular email marketing tools such as Listmonk, Instantly, Smartlead, Mailchimp, Brevo, Lemlist, Apollo.io, GMass, or similar platforms.
• Solid understanding of SMTP, DNS, SPF, DKIM, and DMARC protocols.
• Experience in cold email outreach techniques and strategies to improve deliverability.
• Strong command of English with excellent communication and copywriting capabilities.
• Competency in Microsoft Excel or Google Sheets for data management.

Preferred Additional Skills

• Experience specifically in B2B lead generation.
• Familiarity with LinkedIn Sales Navigator, Apollo.io, or ZoomInfo as complementary tools.
• Basic HTML skills related to email template design.

Performance Metrics

• Open rates should exceed 40%.
• Reply rates targeted between 8% to 15% or higher.
• Bounce rates maintained below 3%.
• Generation of qualified leads and notable improvement in campaign effectiveness.

Compensation and Benefits

• Competitive monthly salary package.
• Incentives based on performance.
• Opportunity to work with clients across multiple international markets.
• Potential for career advancement and professional development.
• Supportive and professional workplace environment.

Application Process

Candidates are invited to submit their resumes, including details of the email marketing platforms used and successful campaign results achieved during their career.