Ecommerce Marketing Specialist (Amazon & Flipkart)

Role overview

Luxury Personified is looking for a performance-focused e-commerce advertising specialist to manage and improve paid campaigns on Amazon and Flipkart. The position calls for strong platform knowledge, sharp analytical ability, and a steady focus on improving return on ad spend while keeping campaigns aligned with brand direction and business targets. This role will contribute directly to revenue growth through marketplace performance marketing, campaign tuning, and close coordination with merchandising and sales teams.

A minimum of 5 years of experience in a relevant role is required.

Key responsibilities

The selected professional will be responsible for planning, running, and refining marketplace advertising campaigns, tracking performance, producing reports, and partnering with internal teams to support visibility and sales outcomes.

Campaign planning and execution

• Build, launch, and oversee ad campaigns on Amazon and Flipkart, including Sponsored Products, Sponsored Brands, Sponsored Display, PLA, and PCA.
• Manage the full campaign lifecycle, from setup through optimization and reporting.

Performance optimization

• Track essential campaign metrics such as CTR, CVR, CPC, ACOS, and ROAS.
• Run ongoing A/B tests across creatives, targeting, placements, and budgets to improve results.
• Increase spend on strong-performing campaigns and reduce or stop campaigns that are not delivering based on data-backed findings.

Reporting and insights

• Create weekly performance dashboards using marketplace tools and internal analytics resources.
• Review campaign performance data to spot patterns, shortcomings, and opportunities for expansion.
• Present clear, actionable recommendations to internal teams to guide product visibility and promotional planning.

Strategy alignment

• Collaborate with content, creative, and category teams to ensure advertising plans match brand standards and sales objectives.
• Use seasonal demand patterns and sale events to schedule timely promotional pushes and campaign bursts.

Marketplace trends and tools

• Keep current with new features, updates, algorithm shifts, and best practices across Amazon and Flipkart.
• Assess beta releases, automation solutions, and third-party tools that could improve advertising efficiency.

Additional information

Location: Delhi, India. Employment type: Full-time, onsite.

No stipend or salary details were provided in the source.