Ecommerce Growth Associate

About HaleYS Beauty

Founded by an exacting chemist, HALEYS Beauty aims to bridge the gap in makeup performance specifically tailored for oily and combination skin types. Its products harness sophisticated chemistry to control oil, withstand humidity, and offer luxury-quality wear at affordable prices — redefining what effective everyday makeup can be.

Role Overview

The Ecommerce Growth Associate will take full ownership of scaling revenue and customer engagement for Haleysbeauty.com and Ulta.com. Responsibilities include enhancing the online shopping experience, spearheading digital marketing strategies to boost conversion and loyalty, and collaborating closely with Creative, Social, Product, and Retail teams to fuel Haleys Beauty’s next growth phase.

Key Duties and Responsibilities

• Lead the customer lifecycle marketing strategy across email, SMS, loyalty programs, and customer retention.
• Design and optimize automated customer engagement flows like welcome emails, post-purchase follow-ups, replenishment reminders, win-back campaigns, browsing and cart abandonment sequences.
• Launch and expand the loyalty program to drive repeat purchases, boost customer lifetime value, and enhance engagement.
• Create promotional calendars aligned with new product launches, retailer events, and seasonal promotions.
• Implement and optimize Virtual Try-On (VTO) features and skin quizzes to enhance customer interaction and conversion rates.
• Continuously analyze consumer behaviors to improve retention, repeat purchase rates, and overall lifetime value.
• Take charge of HaleysBeauty.com’s site performance by optimizing merchandising, landing pages, product detail pages, product bundles, quizzes, and promotional experiences.
• Lead initiatives to increase conversion rate, average order value, and customer retention through conversion rate optimization (CRO).
• Develop and execute search engine optimization (SEO) and Generative Engine Optimization (GEO) strategies to enhance visibility on traditional search and AI-driven discovery platforms.
• Utilize AI tools and automation to streamline content creation, merchandising, personalization, marketing efficiency, and customer insights.
• Work in partnership with the Creative team to develop effective merchandising assets and test new content, messaging, and experiences.
• Track website analytics to identify opportunities for acquiring new customers and improving conversions.
• Lead digital growth strategies specifically for Ulta.com including managing promotional calendars aligning with retailer events and product launches.
• Collaborate with Ulta’s marketing team on co-op campaigns, merchandising initiatives, product launches, and promotions.
• Manage retail advertising campaigns such as those on Criteo to increase traffic and conversions across Ulta.com.
• Optimize product assortment, discoverability, detailed content, imagery, and social proof including reviews and ratings to maximize sales performance.
• Explore options to increase merchandising opportunities, retail media, and retailer marketing collaborations.
• Implement affiliate marketing programs to expand profitable customer acquisition.
• Coordinate with the Social & Influencer Manager to create influencer campaigns supporting direct-to-consumer and retail growth.
• Assess new growth channels and emerging AI-powered marketing technologies to enhance revenue, efficiency, and acquisition.
• Measure campaign performance and optimize investments based on their business impact and profitability.
• Maintain key ecommerce metrics such as revenue, conversion rates, average order value, retention, lifetime value, email-driven revenue, affiliate performance, and customer acquisition costs.
• Create dashboards and actionable reports based on data insights.
• Keep an eye on consumer trends, competitive landscape, search behaviors, and AI-driven ecommerce innovations to uncover new opportunities.
• Develop scalable systems, processes, and AI-enabled workflows to support forthcoming growth stages.

Mandatory Qualifications

• A minimum of five years in ecommerce, growth marketing, lifecycle marketing, or digital marketing within consumer brands.
• Proven track record increasing customer acquisition, retention, and revenue in direct-to-consumer and retail online channels.
• Practical experience managing email, SMS, lifecycle marketing, and customer relationship management platforms like Klaviyo.
• Hands-on Shopify website management, including merchandising, landing pages, customer journeys, and driving conversion rate improvements.
• Experience with retail ecommerce channels such as Ulta.com, Sephora, or similar major retailers.
• Expertise in retail media campaigns and platforms like Criteo.
• Strong understanding of merchandising, personalization, customer journey strategies, and ecommerce best practices.
• Background in beauty, fashion, wellness, or consumer packaged goods.
• Experience initiating or growing customer loyalty programs.
• Knowledge of SEO and Generative Engine Optimization (GEO) including the impact of AI on product search and discovery.
• Familiarity using AI tools to enhance marketing workflows, content, campaigns, insights, and operational processes.
• Robust analytical skills with proficiency in tools such as Google Analytics (GA4), Shopify Analytics, and Looker Studio to support data-driven decisions.
• Strong project management abilities and proven capability to collaborate across teams in a fast-paced startup environment.

Preferred Qualifications

• Experience establishing or managing affiliate marketing on platforms like Impact, ShareASale, or Awin.
• Background working closely with retail marketing teams on cooperative campaigns, merchandising, and promotions.
• Experience assisting influencer marketing campaigns and integrating creator content into ecommerce and retail marketing strategies.

Compensation and Benefits

• Annual salary ranging from $65,000 to $70,000, based on experience, supplemented by a performance-based bonus aligning with company objectives.
• Benefits include medical, dental, and vision insurance coverage as well as professional development opportunities.