E-Business Manager, SEAA (12-Month Fixed Term)

About the role

CHANEL is looking for a seasoned eBusiness professional to support the SEAA Fragrance & Beauty division for a 12-month maternity cover. This is a performance-oriented position focused on strengthening brand presence, improving commercial outcomes, and shaping a better online client journey across the region.

In this role, you will be responsible for advancing CHANEL’s eBusiness agenda in SEAA, tracking and interpreting business performance, guiding A/B testing and merchandising initiatives, and contributing to the launch and growth of new digital sales channels. You will work closely with markets and cross-functional teams to bring insight, direction, and executional excellence to regional eBusiness activities.

Digital campaigns and e-merchandising

• Adapt regional digital campaign planning so that global calendars are translated into locally relevant execution aligned with market priorities.
• Apply strong e-merchandising expertise to improve online performance through product recommendations, search optimisation, menu and category structure, and other actions that help expand digital business.
• Review the full customer path from traffic acquisition through conversion and continuously refine the online experience using data, observation, and commercial judgement.

Performance and analytics

• Use data and analytics independently to surface clear business insights and support ongoing optimisation.
• Set and align key performance indicators across client, brand, sales, and profitability measures with relevant stakeholders.
• Spot reporting or data gaps, suggest appropriate tools and solutions, and help improve the quality and adoption of reporting frameworks.

A/B testing and personalisation

• Own the regional A/B testing programme according to market needs, with thorough documentation and reporting.
• Partner with global and regional stakeholders to embed testing and personalisation into the customer journey, working across technology, CRM, marketing, and design functions.

Project management and collaboration

• Lead campaign-related and new initiative projects such as gift finder and try-before-you-commit experiences.
• Handle several projects at once, ensuring requests are captured, prioritised, and delivered to maximise business value.
• Proactively recommend and drive new ideas that strengthen both client experience and brand equity.

eBusiness excellence

• Bring an entrepreneurial perspective that reflects changing online behaviours and market trends.
• Serve as a strong advocate for eBusiness strategy, supporting the broader goal of doubling .com revenue by 2028.

Why this opportunity stands out

You will be part of a people-focused culture where individuality, collaboration, and personal growth are valued. The position offers the chance to influence the digital direction of CHANEL’s Fragrance & Beauty business in SEAA while working with talented colleagues across the region.

What you bring

• At least 8 years of experience in eBusiness, preferably within luxury or premium fragrance and beauty.
• Strong knowledge of performance marketing and media is highly desirable.
• Solid capability in Google Analytics is preferred.
• Good understanding of how to balance premium brand positioning with a refined client experience.
• Proven ability to work effectively in a matrixed, multicultural environment with varied stakeholders.
• Comfort working in a data-led, commercially driven way.
• Strategic mindset with an innovative approach to online business.
• Strong understanding of eCommerce and retail operations, including e-merchandising, CRM, promotions, media, stock management, last-mile delivery, and invoicing.
• Excellent written and spoken English.
• Self-motivated, proactive, and results-focused, with the ability to work independently and use sound judgement.
• Flexible, positive, and adaptable in a fast-moving environment.
• Empathetic communicator who can build strong relationships across APAC markets.
• Strong project management and multitasking ability, including comfort with ambiguity and competing priorities.

Additional information

This is a 12-month fixed-term maternity cover based in Singapore. The role is full-time and onsite.

Inclusion statement

CHANEL encourages applications from individuals of all backgrounds and values the unique perspectives, experience, and potential each person can bring to the team. The company is committed to an inclusive culture that supports personal growth and collective progress.