Distribution and Trade Marketing Manager

Company Overview

Sika is a global leader in specialty chemicals focused on the development and production of bonding, sealing, damping, reinforcing, and protective systems for the construction and industrial sectors. Operating in 103 countries with more than 400 factories, Sika drives innovation that supports environmentally sustainable transformation in construction and transportation industries. Sika Singapore, established in 1978 as a wholly owned subsidiary of Sika AG Switzerland, supplies specialty construction chemicals and provides technical assistance and product solutions for diverse projects.

Role Summary

We are searching for a skilled Distribution and Trade Marketing Manager to oversee and optimize our multichannel distribution network in Singapore. This role demands a proactive leader focused on maximizing commercial success, strengthening partnerships with distributors and retailers, and ensuring excellent product availability and market presence.

Key Responsibilities

• Formulate and implement distribution strategies for retail and modern trade, expanding new partnerships in promising markets.
• Negotiate commercial agreements to secure optimal product placement and strong visibility across targeted outlets.
• Set and track sales goals by zone and channel, analyze sales data, market share, and profitability to ensure continuous growth.
• Deploy promotional campaigns and sales support activities to boost market penetration and distributor engagement.
• Manage inventory across distribution networks, preventing shortages and excessive stock.
• Lead and inspire field teams including merchandisers, promoters, and sales staff to ensure consistent distribution strategy execution and brand compliance.
• Regularly review partner performance, provide coaching, and conduct product training to increase market effectiveness.
• Coordinate with logistics and supply chain functions for timely and accurate order delivery, maintaining service standards.
• Ensure adherence to commercial policies, pricing, and discounts across all channels.
• Produce weekly and monthly reports monitoring revenue, margins, geographic coverage, and point-of-sale visibility.
• Conduct competitor analyses and market research to identify strategic improvements and innovations.
• Participate in forecasting and supply planning to synchronize inventory with market demands.

Required Qualifications and Experience

• Bachelor's degree in Commerce, Marketing, Distribution, Business Management, Supply Chain Management, or related field.
• At least 5 years of professional experience managing distribution or commercial sales in industrial, construction, or B2B sectors.
• Solid experience managing multi-channel distribution networks including traditional retail and modern trade.
• Proven track record in building and expanding distributor relationships and networks.
• Direct market and territory management experience in field roles.

Technical Skills

• Proficient in ERP and CRM platforms.
• Advanced Excel capabilities for data analysis and performance reporting.
• Strong skills in negotiation and category management.
• Expertise in tracking commercial performance and KPIs.
• Familiarity with logistics and supply chain operations.
• Competency in sales forecasting and market data interpretation.

Behavioral Attributes

• Effective leadership and team motivation skills.
• Excellent verbal and written communication.
• Highly organized with strong attention to detail and time management.
• Analytical thinker with solid problem-solving and decision-making abilities.
• Strong customer orientation focused on delivering value.
• Collaborative and able to work across departments.
• Result-driven with capacity to meet or exceed sales targets.
• Adaptable and resilient in fast-changing environments.
• Upholds transparency and ethical standards.
• Strategic thinker with vision for innovation and market growth.

Domain Knowledge

• Deep understanding of Southeast Asian distribution networks and market trends preferred.
• Knowledgeable about retail and modern trade channel operations.
• Experience in product merchandising and enhancing point-of-sale visibility.
• Budget management and cost control expertise in distribution.

Additional Information

We offer competitive compensation packages that align with market standards and the responsibilities of the role. Salary is determined based on relevant skills, education, and experience with a commitment to equitable pay practices compliant with applicable legal regulations.