Director, Regional Sales & Marketing – Digital Channel

Role overview

Resorts World Sentosa is looking for a commercially minded and strategically strong Director, Regional Sales & Marketing – Digital Channel to shape and execute digital channel strategies across the RWS portfolio. This position plays a key role in improving digital performance, revenue marketing, and overall commercial growth by strengthening digital channels and using data-led marketing approaches. The role reports to the AVP, Regional Sales & Marketing.

The ideal candidate will combine strategic thinking, commercial judgement, technical know-how, and strong execution. Success in this role requires the ability to turn insights into practical action, work effectively across business units and stakeholders, communicate clearly, and operate confidently in a fast-moving environment. Experience in digital marketing, revenue performance marketing, e-commerce, and regional market development within tourism, hospitality, attractions, or integrated resorts will be a strong advantage.

Key responsibilities

• Take ownership of direct channel marketing and e-commerce strategy, working closely with the content lead to plan and develop content for the RWS brand website so that campaigns, messaging, and assets stay customer-focused, aligned to brand standards, and commercially impactful.
• Manage website operations, UX/UI, and product development to build digital channel solutions and user experience frameworks, strengthen content structure, and improve the discoverability of digital content.
• Lead regional digital marketing performance across end-to-end paid and social channels, including Google, LinkedIn, Meta, and China social platforms such as Rednote, WeChat, and Douyin.
• Define strategy, manage budgets, and take accountability for outcomes through disciplined execution, ongoing optimization, and performance-based decisions.
• Lead the China marketing strategy and partnership development workstream.
• Use data to guide decisions by tracking platform performance, customer journeys, client behaviour, and campaign effectiveness, then convert insights into practical actions covering pricing, product positioning, and distribution.
• Participate in sales and marketing reviews and meetings as needed.
• Support other business needs by taking on additional duties where appropriate.

Requirements

• A bachelor’s degree in Marketing, Business, Hospitality, Tourism, or another relevant discipline.
• At least 10 years of relevant experience, ideally gained in tourism, marketing, or hospitality.
• Demonstrated leadership background, including the ability to manage, guide, and develop team members.
• A strong strategic outlook with the ability to design and implement both short-term and long-term plans.
• Experience in facilitation, negotiation, and conflict resolution, with the ability to lead through influence and collaboration in a matrix environment.
• Strong analytical skills, the ability to build persuasive business cases, and the confidence to present findings and recommendations to senior leadership.
• A high degree of professionalism and discretion when handling confidential information and company assets.
• Ability to communicate with Chinese-speaking stakeholders and partners is an advantage because of the China market scope.

Additional information

This is a full-time onsite role based in Singapore.

No salary range, vacancy count, start date, or application deadline was provided in the source information.

No internship duration applies to this position.