Director of Revenue

About Sofitel Queenstown

The Director of Revenue at Sofitel Queenstown is a senior leadership position responsible for crafting and executing strategies that maximize revenue streams including occupancy rates, average daily rates, and total hotel revenue. This position plays a critical role in enhancing profitability through in-depth analysis of market patterns, pricing strategies, inventory control, and efficient management of distribution channels while aligning with Sofitel's luxury brand standards and strategic repositioning efforts.

Core Responsibilities

• Develop and implement the revenue management strategy focusing on business mix, pricing, and brand positioning to optimize hotel occupancy, rates, and yield.
• Collaborate closely with local La Maison and Accor teams to ensure coherent deployment of revenue management initiatives.
• Participate actively in strategic planning, marketing plans, and budgeting, challenging and refining these approaches alongside the General Manager and Sales & Marketing Manager.
• Provide comprehensive reports on revenue performance and suggest sales actions based on identified business risks and opportunities.
• Utilize competitor intelligence tools such as STR to optimize competitor sets and benchmark performance against the luxury segment.
• Consolidate and manage RM performance data to forecast future business opportunities and challenges spanning weekly to yearly periods.
• Ensure proper training, processes, systems, and tools for revenue management are effectively implemented and maintained.
• Analyze current and historical demand data, including lost business and competitive market trends, for more accurate forecasting.
• Monitor third-party market intelligence sources to discover additional revenue opportunities and stay abreast of industry trends and their impact.
• Coordinate annual pricing strategies for business, leisure, and wholesale rates based on market conditions and forecasts.
• Lead the hotel's top-line revenue budgeting process and ensure adherence to pricing, rate parity, and distribution policies.
• Drive an effective web distribution strategy prioritizing growth in direct web bookings versus indirect channels, in partnership with country-level Revenue Director and marketing.
• Promote a revenue-focused culture through continual training and communication efforts.
• Offer consultation to General Manager and revenue managers on technical revenue management and human resources matters including recruitment, coaching, and training.
• Engage in owner consultations and commercial reviews as required.
• Lead data-driven strategies to achieve results that surpass market expectations.
• Provide analytical insights to enhance stakeholders' and teams' understanding of revenue dynamics.
• Serve as a primary communicator for owners regarding overarching strategies and market intelligence.
• Act as a marketplace specialist and key resource for competitive intelligence.
• Use the business and financial plans to control expenditures during the financial year ensuring activities remain within budget.
• Identify and propose additional commercial opportunities beyond the budget that align with strategic goals.
• Ensure optimal performance in maximizing top-line revenue relative to budgeted targets.

Candidate Profile and Requirements

• Diploma or degree in Hospitality, Hotel Management, or Business.
• At least 5 to 7 years of full-time experience in revenue management.
• Proficient in IDeaS, Excel, Tars, and Opera systems.
• Strong grasp of financial management processes.
• Essential experience in Revenue Management; experience with Accor Revenue Management and distribution systems is desirable.
• Excellent verbal and written communication skills.
• Demonstrates eagerness and aptitude for continuous professional growth.
• Effective leadership skills with the ability to influence stakeholders such as owners, general managers, and other business partners.
• Highly results-driven to maximize hotel performance.
• Multicultural sensitivity and ability to work well with diverse teams.
• Flexibility and adaptability to evolving business environments.
• Self-motivated and able to work independently with a proactive approach.
• Strong team orientation with a commitment to ongoing training and skill development.

Additional Information and Cultural Expectations

• Embody an entrepreneurial spirit and display leadership consistent with the French Art de Vivre.
• Exhibit “Humble Excellence” characterized by distinguished presence, attention to detail, and high-quality craftsmanship (‘Cousu Main’).
• Be a warm, passionate team player who genuinely cares for others.
• Have a refined sense of luxury and ability to build stories, rituals, and traditions.
• Show interest and curiosity about French language, culture, history, and cuisine.
• Encourage open-mindedness, creativity, and innovation.
• Demonstrate cultural engagement with local arts, gastronomy, fashion, and modern design.

Diversity and Inclusion Commitment

The company is dedicated to fostering an inclusive workplace by embracing diverse talents and offering reasonable accommodations during recruitment and employment.