Director of Retail Sales - Beauty / Supplements

Company overview

Revive Collagen launched in August 2020 and has helped shape the collagen category in the UK by introducing a ready-to-drink collagen format that is simple to use in everyday beauty routines. Over a four-year period, the brand has sold more than 30 million units in the UK and built a loyal customer base of hundreds of thousands. Its premium drink is designed to support and improve collagen levels from within.

The brand is sold through leading names such as Boots, Holland & Barrett, Harrods, Selfridges and Sephora, and it continues to expand internationally. Revive Collagen has received over 26 industry awards and was recognised as Best New Business in the UK by Lloyds Banking Group. With support from Amanda Holden and Global Brand Ambassador Mel B, the business is now entering its next stage of growth.

With distribution now exceeding 10,000+ doors, the company is seeking a strong Retail Sales Director to drive the next phase of expansion.

Role overview

This is a senior, commercially focused leadership position responsible for steering retail sales across the UK and selected international markets. The successful person will lead the retail sales approach, deepen relationships with major retail partners, expand distribution, and oversee annual planning with customers. The role works closely with Marketing, Supply Chain, Finance, Ecommerce and Product Development to ensure execution is delivered effectively across all retail channels.

The environment is fast-moving and founder-led, so the role suits someone who combines long-term commercial thinking with practical, hands-on delivery. The position is based in the London office and requires at least three days per week onsite.

Key responsibilities

• Lead the retail sales plan and deliver profitable, sustainable growth across all retail accounts.
• Manage senior commercial relationships with key national customers such as Boots, Holland & Barrett, Sephora and other important retail partners.
• Seek out, negotiate and close new retail listings in the UK and overseas markets.
• Safeguard existing distribution and grow it further through range reviews, retail performance analysis and proactive planning.
• Run annual joint business planning with key retailers and make sure shared growth goals are met.
• Create retailer-specific commercial strategies, promotional plans and activation activity.
• Partner with Marketing to deliver strong in-store campaigns, launches and promotional support.
• Review retail sales data, distribution, promotion results and market movements to uncover growth opportunities.
• Provide regular forecasting and commercial reporting with a focus on forecast accuracy and healthy inventory control.
• Work with Supply Chain to maintain high service levels and support successful launches.
• Collaborate with Product Development on new product ideas that reflect retailer and consumer demand.
• Build, guide and grow a high-performing National Account Management team with a strong sense of accountability and commercial discipline.
• Represent the business in senior retailer meetings, commercial negotiations and industry events.
• Help reinforce the company’s position as a premium leader in ingestible beauty.

Requirements

• Extensive senior retail sales leadership background in beauty, wellness or supplements, with at least 10 years of experience.
• Proven track record of managing UK retail business worth more than £10m and delivering year-on-year growth.
• Experience working with major UK retailers such as Boots, Holland & Barrett, Superdrug, Tesco, Sainsbury's, Sephora or similar accounts.
• Strong history of winning new listings, broadening distribution and growing sales profitably.
• Solid experience leading joint business planning and annual customer negotiations.
• Deep knowledge of UK retail, category management and account development.
• Strong commercial judgement, including pricing, forecasting, promotional spend and profitability management.
• Excellent negotiation, presentation and relationship management abilities.
• Strong analytical skills with the ability to translate retail data into practical action.
• Experience leading and developing high-performing National Account Management teams.
• Entrepreneurial approach and comfort working in a fast-paced, founder-led, high-growth business.
• Interest in premium consumer brands and long-term retail partnerships.
• Willingness to travel across the UK and internationally when needed.

Perks and benefits

• Competitive salary.
• Dog-friendly office.
• Private medical cover after one year of service.
• £1500 annual training and development allowance.
• Two paid wellness days each year.
• Complimentary gym membership.
• Strong long-term career progression potential.
• Fun, ambitious and collaborative culture with regular in-person social events.
• Free Revive Collagen subscription.
• Opportunity to hold a senior leadership position in one of the UK’s fastest-growing consumer brands.

Additional information

This is a full-time onsite role based in London, with a minimum requirement of three days per week in the office.