Director of Recruiting and Admissions

About Grayson College

Located in the heart of Grayson County, Grayson College serves approximately 5,000 students yearly, offering small class sizes, affordable tuition, and flexible scheduling including day, evening, and online classes. The college is respected by local universities and industries for producing skilled graduates who fulfill workforce needs.

Role Overview

The Director of Recruiting and Admissions plays a pivotal leadership role in managing the entire admissions and recruitment process. This position is responsible for strategizing, implementing, and evaluating recruitment efforts that enhance new student enrollment and strengthen the College’s regional presence. The Director supervises admissions operations from application intake to acceptance, ensures compliance, and leads data-driven outreach programs to build the enrollment pipeline.

Key Responsibilities

• Manage admissions operations ensuring timely, compliant, and efficient processing while enhancing the applicant experience and continuously improving processes.
• Develop and execute recruitment strategies utilizing data to grow applications and manage territory-based outreach initiatives, including Promise programs to bolster enrollment.
• Analyze admissions and recruitment data to monitor trends, develop funnel reports, and implement improvements to increase student conversion rates.
• Lead and manage admissions and recruitment staff, fostering a performance-oriented, student-focused culture emphasizing accountability and ongoing development.
• Oversee admissions-related technology, including CRM systems, and manage staff performance tied to clear metrics.
• Engage with community partners, schools, and workforce organizations to establish collaborative recruitment efforts and align cross-departmental strategies.
• Serve as the Designated School Official (DSO) for international student intake and compliance as mandated by SEVP.
• Handle admissions and recruitment budget management, ensuring resource optimization aligned with college priorities.
• Perform additional duties and special projects as assigned.

Qualifications

• Five to ten years of progressive experience in admissions, recruiting, or related higher education enrollment functions, including supervisory roles.
• Bachelor’s degree required; a Master’s degree is preferred.
• Strong relationship-building and communication abilities with diverse audiences including students, parents, counselors, and community partners.
• Competence in data analysis, enrollment funnel management, project management, and strategic planning.
• Experience with CRM and admissions system oversight.
• Ability to independently lead recruitment initiatives from concept to implementation.
• Physical ability to perform sedentary work with occasional travel to recruitment events and activities.

Performance Measures

• Embody college values such as balance, clarity, gratitude, service, teamwork, and trust.
• Achieve goals for growth in applications and new student enrollment.
• Maintain efficient admissions timelines and quality standards.
• Manage recruitment territories effectively and optimize outreach pipelines.
• Provide strong leadership, accountability, and support for staff development.
• Ensure all admissions and recruiting activities comply with institutional and legal policies.
• Utilize data to continuously enhance recruitment strategies and processes.

Benefits

• Tuition coverage at Grayson College for eligible full-time employees, their spouses, and dependents.
• Paid health insurance premiums for full-time employees.
• Medical, dental, vision, life, and disability insurance (short & long-term) options.
• Paid holidays including Labor Day, Thanksgiving, Winter Break, Martin Luther King Jr. Day, Spring Break, Memorial Day, Juneteenth, and Independence Day.
• Leave accruals: 2 weeks each for vacation and sick leave annually, plus 2 personal leave days per year for full-time staff.

Additional Information

This position requires submission of three professional references and is subject to a criminal background check as a security-sensitive role. The College is an equal opportunity employer committed to affirmative action and non-discrimination on all legally protected bases. Accommodations are available under the Americans with Disabilities Act. Contact human resources for assistance.