Director of Mobile Games User Acquisition

About the Role

We are recruiting for a Director of Mobile Games User Acquisition to be located in the United Arab Emirates. This leadership position offers the chance to spearhead growth strategies for a thriving mobile gaming portfolio, taking full ownership of the systems driving profitable user acquisition at scale. You will strategize channel approaches, optimize budget allocation, and create sustainable acquisition frameworks across key global markets.

Key Responsibilities

• Lead and manage the user acquisition strategy and overall performance marketing roadmap for flagship mobile games and other applications.
• Oversee acquisition budgets and profitability (P&L), growing acquisition volumes while ensuring solid Return on Ad Spend (ROAS) across Tier 1 and Tier 2 markets.
• Design and implement channel strategies utilizing platforms such as Meta Ads, Google Universal App Campaigns, and other acquisition channels.
• Develop plans for market expansion to uncover novel growth avenues and deepen market penetration.
• Guide, mentor, and develop a team of user acquisition specialists by setting priorities and fostering a culture of ongoing enhancement.
• Collaborate with creative teams to create, test, and refine advertising materials that drive performance.
• Establish reporting systems that link spend to player lifetime value (LTV), retention, and profitability metrics.
• Work closely with product and data units to enhance measurement tools, attribution methods, and mobile measurement partner configurations.
• Provide strategic guidance on user acquisition to multiple product teams to propagate best practices across the portfolio.
• Stay informed on industry trends, emerging technologies, and new acquisition opportunities to sustain competitive strategy.

Candidate Profile

• A seasoned user acquisition professional with minimum 5 years experience in mobile UA, including at least 2 years at director or leadership level.
• Demonstrated success in scaling mobile games profitably in Tier 1 and Tier 2 markets with disciplined ROAS management.
• Extensive knowledge of Meta Ads and Google UAC campaign structures, bidding, optimization, and creative testing.
• Firm grasp of LTV modeling, cohort analysis, attribution techniques, and making data-driven acquisition choices.
• Proven leadership experience managing and developing UA specialist teams.
• Practical experience with mobile measurement platforms such as Adjust or AppsFlyer.
• Excellent communication skills to articulate complex UA strategies to diverse teams including product, finance, and executive leadership.
• Strong analytical and problem-solving capabilities with a commercial focus on profitable growth.
• Additional experience with Demand Side Platforms (DSPs), programmatic advertising, or AI-based creative workflows is advantageous.
• Exposure to multiple app categories beyond gaming and experience with markets including South Korea, Taiwan, Saudi Arabia, or MENA is a plus.

Benefits

• Fully remote working arrangement allowing flexibility to operate from any location.
• Leadership role managing growth strategies for significant mobile gaming products.
• Control over sizable acquisition budgets and strategic growth initiatives.
• Opportunity to build and lead a high-performing user acquisition team.
• A collaborative environment involving creative, product, and data teams.
• Influence on company-wide acquisition tactics and operational processes.
• Exposure to cutting-edge growth technologies, data analytics frameworks, and AI-driven marketing solutions.
• Chance to shape scalable systems targeted at sustainable and profitable expansion.

Additional Information

This recruitment is managed by a partner company based in the UAE who handles the application process and next steps. The process includes AI-assisted application review to identify top candidates, though final hiring decisions rest with the partner's internal team.

Data privacy: Candidates' personal information will be processed under applicable data protection regulations for evaluation and sharing with the hiring employer. AI tools may assist in screening but do not replace human decision-making.