Director of Marketing & PR, Germany

About GAC MOTOR Europe

Registered in March 2024 in Amsterdam, GAC MOTOR Europe is part of the Guangzhou Automobile Group. The company handles all facets of passenger car sales, marketing, and aftersales services with a dedication to quality and outstanding customer support.

Guangzhou Automobile Group Co., Ltd. (GAC Group), headquartered in Guangzhou City, is a large joint-stock automobile company listed on the Hong Kong and Shanghai Stock Exchanges. With around 100,000 employees, it is ranked 181 in the Fortune Global 500. The group operates across seven core segments: R&D, vehicles, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. GAC emphasizes independent innovation and joint ventures, transitioning into a technology-driven enterprise, grounded in its corporate values of Humanity, Credibility, and Creativity. The group is committed to earning customer trust, enhancing employee welfare, and fulfilling societal responsibilities.

Role Overview

We seek an experienced, strategic, and proactive Director of Marketing & PR to establish and lead the Marketing & PR department for our Germany National Sales Company. This role is solely responsible for brand development, marketing strategies, media planning, and public relations across Germany. The goal is to markedly elevate brand awareness, consideration, and reputation regionally and nationwide. The successful candidate will design and execute a full marketing funnel ensuring measurable results, ongoing optimization, and close coordination with sales and dealer networks.

Personal Attributes

• Entrepreneurial spirit with strong ownership and accountability.
• A passion for brand development and creating measurable outcomes.
• Ability to thrive in a fast-paced, diverse cultural setting.
• Outstanding communication and leadership skills.

Key Responsibilities

• Define and implement the comprehensive marketing and PR strategy for Germany.
• Set up organizational frameworks, workflows, and governance across all marketing functions.
• Align efforts with the European Regional Center and global brand directives.
• Develop a compelling brand positioning and narrative specifically for the German market.
• Create and manage brand identity, messaging, and guidelines, while monitoring KPIs for brand performance and awareness.
• Initiate efforts to improve brand perception and reputation through continuous market research and competitor analysis.
• Lead annual and quarterly marketing planning, incorporating dealer co-marketing initiatives.
• Manage marketing budgets with a focus on ROI, including defining KPIs and ensuring systematic performance monitoring.
• Design and execute integrated media strategies covering all channels, including SEO/SEM, digital marketing, and social media growth.
• Oversee agency and external partner management through structured tender processes.
• Develop strategic PR initiatives to amplify brand reputation, cultivate relationships with automotive journalists and media, manage press releases, media events, and crisis communications.
• Organize experiential marketing such as test drives, exhibitions, and motor shows, and support dealer marketing and training.
• Create clear marketing funnels with measurable conversion metrics and implement dashboards for ongoing performance assessment and optimization.
• Manage partnerships with agencies, media, and key opinion leaders, including negotiating contracts and collaborating closely with sales, product, and regional teams to align with broader business goals.

Required Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• At least 10 years of marketing and PR experience, ideally within the automotive sector.
• Proven leadership in developing and guiding marketing teams.
• Strong expertise in brand building, media strategy, and executing PR campaigns.
• Experience with brand launches or operations in fast-growing environments is highly valued.
• Fluent in German (native level) and English.
• Comprehensive knowledge of Germany’s automotive media landscape.
• Data-driven, analytical mindset with a focus on performance marketing.
• Excellent project and stakeholder management skills, able to balance strategic planning with practical execution.

What We Offer

• An ambitious employer focused on attracting the best talent.
• Accelerated career progression opportunities uncommon in other organizations.
• Competitive remuneration package with an attractive bonus system emphasizing ownership and meritocracy.

Additional Information

For any inquiries, contact the company directly. The organization aims to foster a respectful and trustworthy workplace to support employees in reaching their professional ambitions and contributing to making GAC a globally recognized enterprise.