Director of Marketing
Royal Palm South Beach Miami, a Tribute Portfolio Resort
Royal Palm Beach, Florida, United States · Full Time
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- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Candidates with at least 5 years of relevant hotel marketing, digital marketing, or closely related experience may apply. The employer also notes that pre-employment drug testing and a background check are required.
- Resume
- Required to apply
Where you'll work
Job description
About the role
This is a leadership opportunity at the newly refreshed Royal Palm South Beach Miami, a Tribute Portfolio Resort, as it prepares to reopen in 2026 after a $110 million transformation. The property is positioned as a premium lifestyle destination for meetings, incentive travel, social gatherings, and memorable group stays. Set at Collins Avenue and Ocean Drive, the hotel will offer direct beach access, proximity to Miami Beach attractions, 404 redesigned guestrooms, and 20,000 square feet of indoor and outdoor event space.
The role is centered on building and leading the property’s marketing direction from the ground up. It requires a strong self-starter who can solve problems, create processes, manage internal priorities, and keep marketing efforts aligned with revenue-driving departments. Reporting to the general manager, this leader will work closely with other teams to make sure marketing supports the broader business goals of the hotel.
What you'll do
- Own the full development and delivery of the property-level marketing plan.
- Create and run campaigns that communicate a consistent brand message across traditional, digital, and social channels.
- Design targeted initiatives that build awareness, strengthen preference, and grow market share.
- Promote the hotel’s venues, programming, events, activations, and special offers to guests, locals, and visitors.
- Partner with internal departments to align marketing efforts with overall revenue objectives.
- Manage outside agencies and coordinate their work effectively.
- Continuously improve marketing practices so they stay effective and relevant.
- Track budgets carefully, identify gaps early, and take action to stay on course.
What we're looking for
- At least 5 years of experience in hotel marketing, digital marketing, or a related professional area.
- Proven ability to work with external agencies.
- Strong copywriting capability.
- Working knowledge of HTML basics.
- Good time management and self-organization.
- Hands-on familiarity with Instagram, Facebook, Twitter, and LinkedIn.
- Strong written and spoken communication skills.
- Competence with Adobe design tools.
- Average or better command of Microsoft Excel.
Benefits and workplace details
Davidson Hospitality Group offers a broad benefits package that includes multiple medical coverage tiers, dental and vision insurance, 24/7 Teledoc access, free maintenance medications, pet insurance, hotel discounts, tuition reimbursement, paid time off covering vacation, sick leave, bereavement, and holidays, plus a 401(k) match.
The company describes its culture as entrepreneurial and service-driven, with a strong focus on ownership mentality and personalized hospitality. It also states that it is an equal opportunity employer and a drug-free workplace. Pre-employment drug screening and a background check are required, and the company participates in E-Verify.
Additional information
Royal Palm South Beach Miami is being positioned as a landmark reopening in South Beach, with a design-forward environment that blends business and leisure. The hotel sits near the oceanfront boardwalk and the dining, cultural, and entertainment corridors that define Miami Beach, including Lincoln Road and Española Way.