Director of Marketing

About Accent Inns

Accent Inns Inc., a British Columbia-based hospitality company known for its unique and employee-focused culture, operates two hotel brands and a live-fire restaurant. Our guiding philosophy, "Lead With Love," supports a workplace where staff happiness takes priority, shown by a 96% employee satisfaction rate according to a 2026 survey. Our brands include Accent Inns, where a rubber duck greets guests in every room, Hotel Zed, known for its rebellious spirit, and ROAR, a live-fire dining experience in Tofino.

Company Achievements and Values

• Named one of Canada’s Most Admired Corporate Cultures™ four consecutive years
• Recipient of the Tourism Industry Association of Canada’s Business of the Year award
• Honored with Tourism Canada's Employer of the Year award
• Doubling revenue and tripling profits over the past nine years
• Leadership accolades for CEO Mandy Farmer including Hotelier of the Year and RBC Women of Influence Entrepreneur of the Year

Our core values are Be Real, Have Fun, Make Everything Better, and Have Each Other’s Backs, which underpin all our operations.

Position Overview

As Director of Marketing, reporting directly to the VP of Sales, Marketing & Revenue, you will lead and mentor a team of six marketing professionals to advance brand awareness, customer demand, and conversion through various channels. This role partners extensively with sales, revenue, operations, finance, and people & culture departments to ensure marketing initiatives support broader business objectives. You will oversee campaign development, execution, and analysis while promoting a workplace culture of collaboration, learning, and celebration. Approximately 25% of your time will involve travel to company locations.

Initial 3-Month Objectives

• Collaborate with the VP of Sales, Marketing & Revenue to learn current marketing programs and strategic goals
• Engage with your marketing team to build relationships and understand their needs
• Embrace the "Leading with Love" leadership philosophy and apply it to your management approach
• Familiarize yourself with the company’s feedback, mentoring, and coaching systems and implement them
• Meet with fellow directors and regional managers to understand cross-departmental usage of marketing and gather insights
• Analyze competitors and guest feedback to profile customer needs
• Visit all company properties to grasp each brand’s unique features and locations
• Review existing marketing, sales, and revenue plans to identify priorities

Goals Within 12 Months

• Strengthen trust and professional development within your team, including tailored career plans and delegating tasks for skill growth
• Create an empowered, inclusive, and growth-oriented team culture that values experimentation and recognition
• Develop and implement a comprehensive annual and multi-year marketing strategy aligned with corporate goals
• Establish and nurture strong collaborations with sales, revenue, operations, finance, and HR teams to ensure integrated campaign success
• Maintain consistent brand strategy, voice, identity, and messaging across all platforms
• Lead the conception, planning, execution, and optimization of multi-channel integrated marketing campaigns
• Manage timelines, creative direction, activation strategies, and campaign launches
• Interpret campaign data and audience insights to continually refine marketing approaches and recommend future actions
• Direct external communications and public relations to enhance brand visibility and leadership
• Support executive leadership with presentations, speeches, and external communication
• Implement regular reporting for teams, stakeholders, and leadership to track progress and impacts

Benefits and Work Perks

• Competitive salary range between $110,000 and $160,000 annually
• Full coverage of medical and dental insurance premiums, including mental health benefits
• Complimentary nights at company hotels with discounts extended to friends and family
• Access to a "Live your Best Life" fund to support personal development courses regardless of job relevance
• Employee purchase program offering discounts on various products from electronics to linens
• Leadership development and coaching opportunities
• Generous paid leave of three weeks vacation plus flexible sick leave

Application Process

The hiring process includes multiple interviews with HR, sales, revenue, marketing leadership, and senior executives to discuss company culture, team integration, strategic planning, and leadership philosophies. The final offer is celebrated as a welcome to the unique company community of "Ducks ‘n Rebels."