Director of Marketing – Commercial & International

Company Overview

Fremantle is a premier global creator, producer, and distributor known for delivering some of the most successful entertainment content worldwide, spanning Entertainment, Drama & Film, and Documentaries. With a presence in 28 territories, Fremantle excels in bringing local stories to global audiences, managing a vast portfolio that includes iconic formats like Got Talent, Baywatch, Family Feud, Idols, Match Game, and The Price is Right. The company also features a robust digital and branded entertainment presence, boasting over 550 million fans and 390 billion views globally. Its Global Channels division includes over 20 FAST channels such as BUZZR, Rig TV, and Baywatch.

Role Summary

The Director of Marketing will spearhead the integrated B2B and B2C marketing initiatives within Fremantle’s Distribution division and owned/operated Channels. This position is pivotal in elevating global brand recognition, aiding content sales to key broadcast and streaming partners, and expanding audience engagement and performance across consumer-facing channels. The role requires close collaboration with Distribution, Sales, Channels, Content, and Creative teams to maximize the impact of Fremantle’s content portfolio. This is a temporary assignment lasting up to six months, located onsite in Burbank, California.

Key Responsibilities

• Design and implement marketing strategies targeting B2B audiences to support Fremantle’s global distribution operations.
• Collaborate closely with Distribution and Sales teams to strategically market content to broadcasters and streaming platforms.
• Lead marketing efforts for content slates, formats, and completed programs across the US and North American markets.
• Develop and manage essential sales collateral such as pitch decks, client presentations, sizzle reels, and case studies.
• Create a comprehensive suite of promotional assets for show launches, including show logos, key art, trailers, promos, press kits, social and digital materials.
• Coordinate marketing campaigns and presence at major trade markets and industry events like LA Screenings and BANFF.
• Position Fremantle as a leading global content provider among industry stakeholders.
• Oversee B2C marketing strategies for owned and operated channels across linear, digital, and social media platforms.
• Drive audience growth, improve engagement, and enhance retention via integrated consumer marketing initiatives.
• Manage channel branding, including on-air and off-air promotion, alongside digital marketing activities.
• Partner with Channels, Programming, Creative, and Digital teams to support content launches and scheduling priorities.
• Utilize audience insights to optimize campaign outcomes and growth tactics.
• Guide overall brand strategy ensuring consistent messaging across B2B and B2C channels.
• Lead multifaceted marketing campaigns spanning PR, digital, social media, content creation, paid advertising, and event marketing.
• Oversee marketing budgets and coordinate with agencies and external partners.
• Set KPIs, create reports, and deliver insights to evaluate marketing performance across distribution and channels.
• Work in tandem with senior leadership to ensure alignment of marketing strategies with organizational objectives.

Required Qualifications and Skills

• A Bachelor’s degree in Marketing, Business, or a related discipline.
• 8 to 12+ years of comprehensive marketing experience in B2B and/or B2C contexts, ideally within media, entertainment, or content distribution sectors.
• Demonstrated ability to collaborate with sales-driven organizations and consumer brands.
• Deep knowledge of broadcast, streaming, and digital media landscapes.
• Experience managing teams, handling budgets, and achieving measurable marketing results.
• Background in international television distribution and channel marketing.
• Proven track record marketing to both industry professionals and broad consumer audiences.
• Strong creative vision combined with data-driven decision-making skills.
• Experience working in complex, matrixed global organizations.

Compensation

The position offers a weekly pay rate ranging between $2500 and $2700, not including bonuses or additional incentive-based compensation.