Director of Marketing & Brand

About the Role

Are you passionate about meaningful work that makes a difference? Do you seek to lead with creativity and impact within an innovative team environment? Our client, webook.com, Saudi Arabia's leading event ticketing and experience booking platform known for cutting-edge technology and agile solutions, invites you to drive the future of marketing. With over 2 billion SAR in sales supporting major national events, this is a chance to spearhead brand presence and campaigns that truly stand out.

Key Responsibilities

• Steer the daily functions of the marketing department by translating strategic goals into concrete plans, priorities, timelines, and accountable roles.
• Oversee campaign and content delivery ensuring strict adherence to briefs, deadlines, budgets, and high-quality standards.
• Continuously generate innovative and culturally resonant marketing initiatives including guerrilla tactics, partnership activations, and brand moments.
• Provide frontline leadership by proactively managing team performance and operational challenges to avoid escalation.
• Guarantee consistent brand identity and creativity across multiple channels such as campaigns, social media, PR, and customer touchpoints.
• Lead marketing analytics and reports offering transparent insight into performance, risks, and actionable recommendations.
• Manage senior team members, agencies, and external collaborators holding all parties accountable for output and efficiency.
• Collaborate cross-functionally with commercial, product, technology, partnerships, and regional teams to align marketing efforts that support growth within Saudi Arabia and expanding international markets.

Candidate Requirements

• Possess a Bachelor's degree in Marketing or equivalent.
• Proven experience as a director-level marketing leader within high-growth consumer, technology, entertainment, sports, media, or platform-driven organizations.
• Demonstrated ability in leading multidisciplinary teams and managing senior managers effectively.
• Strong background in integrated campaigns, brand management, content creation, social media, partnerships, public relations, and experiential marketing.
• Highly inventive with a knack for crafting unconventional, culturally relevant, and guerrilla marketing initiatives.
• Commercial and analytical prowess, comfortable managing budgets, measuring impact, and interpreting performance metrics.
• A pragmatic leader who is hands-on, decisive, and ensures high standards in all deliverables.
• Proactive problem-solver who favors solutions over escalating challenges unnecessarily.
• Capability to provide constructive critique, make tough calls, and balance creative ambition with operational feasibility.
• Fluency in English is required; proficiency in Arabic is highly advantageous.