Director of Growth

Overview

This role involves leading growth initiatives for a range of rapidly expanding direct-to-consumer (DTC) brands, focusing on customer acquisition, conversion, and retention strategies. It requires working during Eastern Standard Time (EST) hours and is not a direct employment with ForceBrands.

Key Duties

• Develop and execute comprehensive growth strategies for multiple DTC brands, including paid advertising, conversion rate optimization (CRO), merchandising, pricing strategies, promotions, and lifecycle marketing.
• Explore new revenue channels such as landing pages, subscription models, product bundles, and upselling to boost business growth.
• Collaborate closely with teams handling channels, creative content, and technology to refine the customer journey and enhance overall business outcomes.
• Utilize data from Google Analytics 4 (GA4), Shopify, and other platforms to analyze performance and prioritize impactful growth projects.
• Lead and implement testing strategies involving creatives, promotional offers, landing pages, and website experience to improve key metrics like customer acquisition cost (CAC), conversion rate (CVR), average order value (AOV), customer lifetime value (LTV), and profitability.
• Work with technical teams to incorporate proprietary tools for further performance enhancement.
• Manage performance measurement systems, including attribution models and reporting mechanisms to support strategic decisions.
• Create and maintain dashboards to monitor campaign performance, customer behavior, and identify areas for growth.
• Provide actionable insights and share industry trends with clients and internal teams.
• Act as a strategic advisor on growth for founders and executive-level stakeholders, simplifying complex data into clear business guidance.
• Use data-driven insights to challenge assumptions and elevate ecommerce strategies across client portfolios.

Candidate Qualifications

• Over 8 years of experience in direct-to-consumer ecommerce growth or performance marketing, preferably in consumer packaged goods (CPG) or subscription-based businesses.
• Comprehensive knowledge of the DTC technology ecosystem, including platforms like Shopify, Google Analytics 4, Meta, Google Ads, email and SMS marketing, conversion rate optimization, and attribution tools.
• Proven track record in improving CAC, CVR, AOV, LTV, and overall revenue growth.
• Strong analytical capabilities with the ability to interpret complex data and convert insights into actionable strategies.
• In-depth understanding of merchandising, pricing models, promotional tactics, customer retention, subscription services, loyalty programs, and conversion optimization techniques.
• Experience with incrementality testing, marketing measurement, and attribution frameworks.
• Excellent communication skills with the confidence to influence key stakeholders using data-supported recommendations.