Director of Franchise Development

About Broken Yolk Café

Broken Yolk Café, established in 1979 in San Diego's Pacific Beach area, is a rapidly growing franchise currently with 42 locations nationwide. We emphasize a balanced work schedule (Monday-Friday, 7:30 AM to 3:30 PM) combined with strong opportunities for career advancement as our expansion continues.

Role Summary

We seek a seasoned franchise executive to lead the franchise development initiatives, focusing on strategic storytelling, partner selection, and building effective growth strategies. This position reports directly to the CEO and plays a critical role in shaping our approach to attracting prospective franchisees.

Primary Responsibilities

• Lead the brand’s initial franchise development strategy by defining candidate profiles, refining brand messaging, and planning lead-generation tactics to establish a steady pipeline of qualified prospects for the sales leadership.
• Collaborate with digital marketing vendors to enhance lead acquisition campaigns across multiple channels, ensuring a robust inflow of suitable franchise candidates.
• Coordinate with internal marketing for paid and earned media opportunities within the franchising and restaurant industries.
• Monitor and report on key lead-generation metrics such as cost per lead, lead quantity, and conversion from lead to qualified candidate, providing routine updates on pipeline status and campaign ROI.
• Work alongside the VP of Franchise Development to formulate multi-year plans aligning corporate investments and growth objectives.
• Evaluate inbound franchise inquiries and ensure smooth handoffs to the VP of Franchise Development, maintaining a consistent and professional candidate journey from initial contact through active discussions.
• Represent Broken Yolk Café at franchise and restaurant trade shows and conferences as directed by senior leadership.

Qualifications

• Minimum of six years’ experience in franchise sales.
• Strong negotiation capabilities and relationship management skills.
• Proven ability to manage multiple projects and meet tight deadlines.
• Deep industry knowledge and robust professional networks.
• Experience with Franchise Disclosure Documents and franchise contract negotiation.
• Background in contract and real estate deal interpretation and negotiation.
• Excellent written and verbal communication skills with clarity and persuasiveness.
• Bachelor’s degree in a relevant field preferred but not mandatory.

Benefits and Perks

• Prospects for professional growth with a burgeoning franchise brand.
• A supportive, innovative, and inclusive workplace culture.
• Access to ongoing professional development resources.
• Health and dental insurance for full-time employees.
• Assistance with relocation expenses.
• Paid vacation and holiday leave.

Equal Opportunity Employer Statement

BYC Franchising, LLC is committed to diversity and inclusion, ensuring all qualified candidates receive equal consideration regardless of race, color, religion, gender, national origin, age, disability, veteran status, sexual orientation, or other protected statuses.