Director of Brand Marketing

Overview

Diamonds International is seeking a Director of Brand Marketing to lead the strategic planning and management of brand marketing efforts for their expanding international jewelry and watch retail business. Reporting to the Vice President of Marketing, this position will harmonize brand strategy with campaign development and creative execution, ensuring high-quality customer engagement across all physical and digital channels.

Key Duties

• Develop and implement extensive brand and marketing strategies for multiple jewelry and watch brands, maintaining consistent branding while tailoring messaging and creative materials for diverse international markets.
• Lead the internal creative team to design compelling marketing communications and sales support materials that align with brand standards and drive business results.
• Collaborate with Merchandising and Sales departments to execute seasonal Go-to-Market plans that introduce new products, promotions, and sales tools for retail personnel and business partners.
• Manage project workflows, prioritize tasks, allocate resources efficiently, and oversee timelines across various teams to ensure operational success.
• Explore and integrate innovative marketing technologies including AI tools, automation platforms, and data-driven workflows to boost team productivity and campaign effectiveness.
• Coordinate multi-channel marketing initiatives spanning point-of-sale, print, outdoor advertising, online, social media, mobile, email, and streaming platforms.
• Support and guide Regional Managers in executing localized brand marketing events through coordination of creative assets, communication, training, and materials production.
• Build strong partnerships with regional and store managers to understand local market demands and provide tailored marketing support and resources to optimize store performance.

Required Qualifications

• 5 to 7 years of experience in marketing and brand management, preferably within luxury or premium consumer brands in multi-location retail settings.
• At least 3 years of leadership experience overseeing marketing operations, creative, and production teams to consistently produce high-quality marketing communications and customer experiences.
• Proven skills in strategic planning, resource and time management, and executing full-cycle Go-to-Market campaigns, from conception to post-launch evaluation.
• Experience in standardizing and optimizing recurring marketing and creative processes, including automation where applicable.
• Successful adoption and utilization of marketing technologies, automation tools, and data platforms to enhance output efficiency.
• Strong business insight with excellent problem-solving, analytical, and performance reporting capabilities.
• Excellent verbal and written communication skills, with a background in presenting strategic plans and performance data to senior leadership and cross-functional teams.
• A results-driven and adaptable approach, capable of thriving in a dynamic, fast-paced environment and responding positively to changing priorities.