Director of Brand Marketing

Position Overview

A rapidly expanding apparel and active lifestyle company is seeking a Director of Brand to lead the evolution of its consumer-facing identity. With a foundation of high product quality, authenticity, and a dedicated customer base, this role offers the chance to elevate the brand to a distinctive, culturally relevant presence that deeply connects with consumers, strengthens community bonds, and fuels sustained growth.

Key Responsibilities

• Shape and refine the brand strategy, positioning, consumer promise, and long-term vision.
• Design and implement a growth plan covering campaigns, content, community engagement, partnerships, product launches, and consumer experiences.
• Establish a scalable creative process, including team-building, workflow optimization, and partnership development to enhance quality, consistency, and efficiency.
• Craft brand storytelling that fosters emotional engagement, providing consumers a meaningful reason to identify with the brand beyond products.
• Build capabilities in consumer insights to convert audience understanding into actionable brand opportunities.
• Develop strategies for community building, ambassador programs, influencer partnerships, and collaborations that promote loyalty and advocacy.
• Collaborate closely with growth, e-commerce, product, and merchandising teams to align brand initiatives with commercial objectives.
• Implement frameworks and metrics to assess brand health and measure impact effectively.

Experience & Qualifications

• Minimum of 8 to 15+ years in brand leadership, ideally within consumer, direct-to-consumer (DTC), apparel, fitness, wellness, lifestyle, or related sectors.
• Demonstrated success in building and scaling brands amidst high-growth environments.
• Experience transitioning a brand from founder-led or early marketing stages to structured, scalable brand management.
• Deep understanding of contemporary consumer behavior, cultural trends, community engagement, and brand-building principles.
• Proven ability to balance creative vision with sharp commercial insight.
• Experience in team building, process development, and establishing operational rhythms.
• Comfort navigating ambiguity, owning projects independently, and thriving in fast-paced settings.

Ideal Candidate Profile

• Leadership experience as a Director or Vice President of Brand in a fast-growing consumer-focused business.
• Track record of guiding a company through significant growth phases.
• A consumer-centric marketer focused on cultivating brand loyalty, advocacy, and cultural relevance.
• Strategically minded individual with strong execution capability and team-building skills.
• Entrepreneurial spirit with enthusiasm for creating structure and shaping the brand's future trajectory.