Direct Response Copywriter (Funnels & Landing Pages)

Role overview

This opportunity is for a Direct Response Copywriter focused on funnels and landing pages for a partner organization. The hiring process, application review, and next steps are handled by that partner company. The role is based in Germany and is fully remote.

You will create performance-led copy assets that support paid acquisition and improve conversion outcomes across a portfolio of e-commerce brands. The work takes place in a fast-paced, AI-enabled marketing environment where landing pages are treated as critical revenue assets. Typical outputs include advertorials, comparison pages, listicles, and product-focused landing pages built for high-intent traffic. The position calls for close collaboration with media buyers and performance marketers, plus a strong focus on testing, iteration, and measurable improvement.

This is a chance to help shape direct-response assets that reach large audiences and contribute directly to business growth in a global team operating at scale.

Key accountabilities

• Take ownership of landing page creation from initial strategy and messaging through copywriting, launch, and ongoing optimization across several campaigns.
• Write advertorials, comparison pages, listicles, and product landing pages designed for paid traffic and users with strong purchase intent.
• Identify audience groups, awareness stages, hooks, messaging directions, and persuasion approaches that improve conversion results.
• Work closely with media buyers and performance marketing teams to make sure landing page messaging supports traffic sources and campaign objectives.
• Use AI tools and automation workflows to increase the speed, scale, and quality of landing page production and testing across multiple brands.
• Carry out competitor review, customer research, and market analysis to uncover effective angles, objections, and emotional triggers.
• Track page performance, run experiments, and refine copy and structure continuously using data-driven insights.

Requirements

• Background creating landing pages in direct response, performance marketing, DTC, or e-commerce settings.
• Strong copywriting ability with a solid grasp of persuasion, buyer psychology, and conversion-oriented writing frameworks.
• Practical experience producing comparison pages, advertorials, listicles, or similar high-converting formats.
• Familiarity with AI tools such as ChatGPT, Claude, Manus, or comparable platforms in content or funnel production workflows.
• Good understanding of conversion rate optimization, A/B testing, and key performance marketing metrics.
• Ability to research customers and turn insights into messaging that performs well.
• Highly independent working style with a strong sense of ownership and the ability to juggle multiple projects in a remote, fast-moving environment.
• Excellent written English communication skills.
• Preferred experience includes Google Ads funnels, affiliate marketing, DTC brands, landing page builders such as Webflow, Unbounce, or Instapage, or native advertising platforms.

Benefits

• Competitive salary paid in USD and aligned with experience and expertise.
• Fully remote work with flexible arrangements.
• Flexible schedule with working-hour overlap across Dubai and European time zones.
• Access to advanced AI tools and modern marketing technology.
• Direct exposure to experienced media buyers and performance marketing specialists.
• Annual company retreat and team-building activities.
• Wellness allowance and paid time off.
• Long-term growth prospects in a rapidly scaling global organization.

Additional information

This role is listed through a partner company that manages applications and the hiring process. A matching system is used to evaluate applications against the role’s core requirements, and shortlisted profiles are passed on to the employer for interviews and assessments. The process may use AI-assisted tools to support application review, resume analysis, and consistency checks, but final hiring decisions are made by people.

Data privacy notice

By applying, you consent to your personal data being processed for candidate evaluation and shared with the employer where relevant. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection at any time.