Digital Media Specialist

Position Overview

The Animal Legal Defense Fund seeks a dedicated Digital Media Specialist to manage and enhance its digital footprint through websites and paid advertising platforms. Reporting to the Digital Media Manager, this full-time remote role supports the organization’s mission to protect animal rights via impactful legal advocacy, education, and campaign efforts.

Main Responsibilities

• Publish and continuously update diverse legal and advocacy-related content across aldf.org and associated microsites, utilizing complex templates and taxonomy.
• Curate and manage digital assets, including images and videos, adhering to organizational standards on photography and presentation.
• Perform rigorous quality assurance and daily monitoring to maintain website functionality and user experience.
• Integrate CRM and analytics tools effectively and assist with future website redevelopment projects.
• Track and evaluate website performance metrics such as traffic, downloads, and engagement using Google Analytics and Tag Manager, generating monthly reports.
• Advise cross-functional teams on optimizing digital content for usability, searchability, and audience engagement, keeping current with industry standards in SEO, UX, and emerging technologies.
• Design, launch, and oversee digital advertising campaigns across various platforms including Meta, LinkedIn, Google Ads, and retargeting, focusing on supporter recruitment and maximizing campaign outcomes.
• Conduct targeting, retargeting, and A/B tests to refine audience engagement; write compelling ad copy and creative briefs.
• Manage Google Grants and collaborate with internal departments to support fundraising and event marketing campaigns.
• Prepare and process advertising-related expenses aligned with restricted grants.
• Create and update intranet content such as news, announcements, videos, and staff information as requested.

Required Qualifications

• Bachelor’s degree in communications, marketing, or a related discipline; candidates with an equivalent of three additional years of relevant experience in lieu of a degree will be considered.
• At least three years of experience in digital communications and content production.
• Proficiency with CMS platforms, especially WordPress and Drupal.
• Strong command of HTML required; familiarity with CSS and JavaScript is preferred.
• Experience planning and executing paid digital advertising campaigns.
• Working knowledge of SEO techniques and best practices.
• Experience with Salesforce integration and analytics tools like Google Analytics and Tag Manager.
• Familiarity with Adobe Creative Suite, Microsoft SharePoint, and Asana is advantageous.
• Detail-oriented, highly organized, and capable of managing multiple concurrent projects effectively.
• Adaptable, creative, and self-driven with a passion for digital technologies.
• Preference for candidates with a background or strong interest in animal protection aligned with ALDF’s mission.
• Willingness to travel occasionally (1-3 times annually) for meetings or retreats.

Compensation and Benefits

• Annual base salary starting at $71,509, varying by geographic location with higher starts in major metropolitan areas.
• Comprehensive employer-paid health, dental, vision, and life insurance coverage.
• Eligible for 192 hours of paid time off and 19 paid holidays.
• One-month paid sabbatical following five years of continuous employment.
• Sixteen weeks of paid parental leave.
• 401(k) plan with up to 5% employer matching after one year.
• Flexible work schedules available at management’s discretion.
• One-time remote work setup allowance of $750.
• Annual professional development reimbursement up to $1,000.

Additional Information

This position is part of the collective bargaining unit represented by the Nonprofit Professional Employees Union, with negotiated wages and benefits included in the collective agreement. Candidates must be U.S. based and eligible to work in the United States, complying with federal employment verification requirements. ALDF is committed to equal opportunity employment, fostering an inclusive environment free from discrimination. Consistent with its mission, ALDF’s offices and events maintain a policy free of animal products and byproducts.