Digital Media Senior Analyst

Overview

Join Accenture Song's Media & Marketing Performance team as a Digital Media Senior Analyst, a role that blends media expertise with data analysis and consulting to revolutionize media planning, activation, and optimization for top global brands. This position offers substantial responsibility and growth opportunities for those passionate about digital media, performance marketing, and leveraging data combined with AI to solve practical marketing challenges.

Team Focus

• Develop media consulting strategies including first-party data, measurement frameworks, and marketing technology.
• Plan and optimize full-funnel media investments and connections.
• Drive campaign optimization, experimentation, SEO, and advanced analytics.

Key Responsibilities

• Design and support integrated, performance-driven digital media strategies.
• Interpret data, trends, and insights to provide actionable recommendations.
• Offer guidance on audience segmentation and first-party data utilization.
• Participate in client workshops and develop strategic documents and presentations.
• Create and implement measurement frameworks and KPIs to assess campaign success.
• Analyze digital campaign performance to uncover optimization opportunities.
• Build client reports and dashboards with insightful data visualization.
• Contribute to experimentation roadmaps and test-and-learn initiatives.
• Collaborate directly with clients and cross-functional teams to execute projects effectively.
• Establish strong stakeholder relationships and identify account growth prospects.
• Work jointly with media, data, and creative teams to deliver comprehensive media solutions.

Required Skills and Experience

• Between 1 and 4 years’ experience in digital media, performance marketing, or consulting roles.
• Proficient in managing paid media channels such as paid search, social, and programmatic advertising.
• Hands-on experience with tools including Google Analytics, Google Ads, Meta Ads Manager, and DV360.
• Excellent analytical skills with the ability to transform data into meaningful business insights.
• Solid understanding of media measurement, attribution models, and customer journey mapping.
• Exposure to first-party data management, ad technology, or marketing technology platforms is advantageous.

Personal Attributes

• Inquisitive and analytical thinker with a strong problem-solving approach.
• Able to thrive in a dynamic and rapidly changing work environment.
• Effective communicator capable of confidently presenting ideas and recommendations.
• Team-oriented with a proactive and collaborative work ethic.
• Keen interest in the evolving role of data and AI in media and marketing sectors.

Preferred Qualifications

• Degree in marketing, business, analytics, or a related field.
• Relevant certifications such as Google Ads, Meta advertising platforms, or analytics credentials.
• Demonstrated enthusiasm for ongoing learning and professional development.

Benefits and Additional Information

Accenture Ireland offers a competitive salary package enhanced by an array of benefits including pension schemes, private healthcare, discounted gym access, emergency care facilities, and two days paid leave annually dedicated to charitable activities. Flexible work arrangements may be considered depending on role requirements.

Accenture is committed to inclusive hiring practices and is an equal opportunity employer welcoming applications from all demographics. Applicants requiring accommodations during the recruitment process are encouraged to indicate their needs.