Digital Media Buyer

Overview

We are seeking a dedicated Digital Media Buyer to join our team in Lekki, Lagos State, Nigeria. This role involves strategizing, implementing, and optimizing digital ad campaigns across multiple platforms to drive superior returns on investment.

Key Responsibilities

• Design, initiate, and oversee paid digital advertising campaigns on platforms including Google, Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Continuously monitor campaign effectiveness and adjust strategies to maximize ROI.
• Perform audience analysis, targeting strategies, and conduct A/B testing to refine campaigns.
• Manage budgets effectively, ensuring optimal allocation of advertising spend.
• Track and compile comprehensive performance reports for ongoing campaigns.
• Collaborate closely with creative and sales teams to craft impactful campaign strategies.
• Keep abreast of emerging trends and best practices in digital advertising platforms.

Qualifications and Experience

• Holder of a Bachelor's degree or Higher National Diploma in Marketing, Mass Communication, Business Administration, or a related discipline.
• At least three years of professional experience in digital media buying or performance marketing.
• Proficient with Google Ads, Meta Ads Manager, Google Analytics, and other digital marketing tools.
• Strong analytical capabilities coupled with excellent communication skills.
• Proven ability to handle multiple campaigns simultaneously.
• Relevant professional certifications will be considered a plus.