Job description

About Schier

Schier is recognized as the foremost producer of grease interceptors designed for commercial kitchens across the United States. Though you might not be familiar with the company's name, there is a high likelihood that you have encountered their products daily, perhaps even today. Over the past two decades, Schier has established itself as an industry leader in both product quality and expertise. The aging sewer infrastructure in the US faces serious challenges from kitchen waste—primarily food scraps and grease—that leads to blockages, overflows, and diminished sewer capacity. The upkeep and repair costs associated with these issues cost taxpayers hundreds of millions annually. Schier’s comprehensive and unique approach aims to significantly reduce this problem by preventing food waste from entering sewer systems, thereby extending sewer longevity, saving tens of millions of taxpayer dollars annually, and fostering a cleaner environment.

Role Overview

We are seeking an experienced Digital Marketing Specialist to oversee and implement our online marketing initiatives within Schier’s Agile-driven marketing department. Reporting to the Marketing Manager, this role is pivotal in helping Schier effectively connect with targeted audiences to expand brand visibility and meet business objectives.

Key Responsibilities

Lead Schier’s digital marketing approach, focusing on customer funnels aimed at brand awareness and sales growth.
Manage digital channels including the company website, blog, email campaigns, social media platforms, YouTube, advertising ventures, and search engine optimization.
Identify innovative campaign prospects that highlight Schier’s value propositions among diverse target groups.
Analyze content performance metrics and provide actionable insights to optimize campaigns.
Function as a versatile digital marketing expert contributing to broader marketing initiatives.
Collaborate closely with marketing team members, offering support across various digital campaigns and content creation efforts.
Use project management tools to organize and plan timely content rollout.
Effectively coordinate with creative personnel and subject matter experts to craft impactful campaigns.
Monitor and report on digital marketing outcomes in monthly summaries for internal stakeholders.
Maintain ongoing communication with different business units within Schier and external partners.

Qualifications and Skills

Bachelor’s degree in marketing, communications, or a related field, or alternatively, at least 5 years of equivalent experience in digital marketing.
Comprehensive knowledge of SEO, PPC, UTM parameters, and Google Analytics tools.
Experience utilizing CRM systems, marketing automation platforms, and designing email nurturing campaigns.
Ability to track, measure, and articulate campaign performance findings clearly to multiple stakeholders.
Exceptional attention to detail, highly organized, and capable of managing tight deadlines; strong grammar and spelling proficiency is essential.
Proactive problem-solving skills.
Proven success developing campaigns with targeted funnel-specific touchpoints, assets, and calls-to-action driving desired customer behaviors.
Capability to create brand-consistent content using Adobe software and/or Canva, under managerial guidance.
Openness to receiving constructive feedback aimed at continuous professional growth.
Preferred: experience with Salesforce CRM and Marketing Cloud Account Engagement, basic HTML knowledge, familiarity with B2B marketing, Agile/Scrum project management experience, and basic photo and video shooting and editing skills.

Compensation and Benefits

Schier’s compensation philosophy prioritizes employee service balance by integrating paid time off, competitive remuneration, a measured work pace, benefits, plus a distinct opportunity to build wealth through the company's 100% Employee Stock Ownership Plan (ESOP) structure.

Additional Information

Applicants for this role will be evaluated without discrimination based on race, ethnicity, nationality, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other legally protected status.

Please note that Schier does not currently sponsor employment visas or other work authorizations. Employment offers are contingent upon successful background checks and drug screenings.