Digital Marketing Specialist - Paid Media

About the Role

Mindwave Media, a subsidiary of Vritti Solutions Ltd., is a digital marketing agency dedicated to propelling brand growth through strategic, data-backed campaigns. We partner with diverse industries to deliver high-impact digital marketing strategies that produce significant business value.

Key Responsibilities

• Strategize, initiate, oversee, and enhance paid advertising campaigns across platforms such as Google Ads (Search, Display, Shopping, Performance Max, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, and additional channels as necessary.
• Formulate media plans that align with both client objectives and company goals.
• Conduct detailed keyword research, audience segmentation, analysis of competitors, and comprehensive campaign planning.
• Regularly track campaign performance, leveraging KPIs like CTR, CPC, CPA, ROAS, CPL, and conversion rates to optimize results.
• Efficiently manage advertising budgets to maximize returns.
• Implement conversion tracking using tools like Google Tag Manager, Google Analytics 4, Meta Pixel, and others.
• Prepare weekly and monthly analytical reports providing actionable insights and strategic recommendations.
• Run A/B tests on creative elements, ad copy, landing pages, and audience segments to enhance performance.
• Collaborate cross-functionally with creative, content, SEO, and web development teams to boost campaign success.
• Keep abreast of developments in advertising platforms, industry trends, and new technologies.
• Explore new growth avenues through experimentation and thorough performance evaluations.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business, Communications, or related disciplines.
• 2 to 5 years of practical experience managing paid digital campaigns.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4 (GA4), Google Tag Manager, and Google Looker Studio.
• Sound knowledge of conversion tracking, attribution frameworks, and performance measurement analytics.
• Excellent analytical thinking and problem-solving abilities.
• Demonstrated expertise handling multiple campaigns across varying budget sizes.
• Understanding of remarketing techniques, audience development, and funnel optimization.
• Strong communication and presentation capabilities.
• Ability to work both independently and collaboratively in a fast-paced setting.