Digital Marketing Specialist

Company overview

Poetic is a Houston-based technology and strategic creative agency that provides end-to-end marketing and digital services. Its work spans website and application development, branding, design, digital marketing, and project management, all focused on building strategy-led solutions that help businesses outperform the competition.

The company emphasizes bold innovation paired with integrity, with a strong focus on delivering meaningful outcomes for clients, employees, and the wider community. It also places a high value on excellence, continuous improvement, and raising the bar in digital marketing.

This opportunity is for a Digital Marketing Specialist to join a fast-moving, highly innovative team. The role involves building marketing strategies, setting up and optimizing ads, running experiments, reviewing campaign performance, applying improvements, and preparing performance summaries. The right candidate should be comfortable across social media and digital advertising platforms and genuinely enjoy reaching customer audiences.

Key responsibilities

• Manage a portfolio of 40 to 50 clients and make sure each account receives effective, tailored digital marketing support aligned with the client’s goals.
• Plan, execute, and maintain several campaigns for each client across different digital channels while keeping messaging and performance consistent.
• Develop and refine marketing strategies for a varied client base using proven industry practices to support campaign outcomes and client satisfaction.
• Build, configure, and improve ad campaigns across platforms, using performance data to maximize return on investment.
• Review campaign data across clients and initiatives to identify trends, spot opportunities, and replicate successful approaches.
• Create detailed performance reports and communicate recommendations clearly to clients based on their objectives and results.
• Keep up with current digital marketing tools and trends, and work with the Team Lead and broader department to share learnings and best practices.

Experience and skills

• Solid grounding in core digital marketing concepts, strategies, and execution.
• Practical familiarity with major social media and online advertising platforms.
• Strong analytical ability, including comfort working with analytics tools and Excel or Google Sheets.
• Creative thinking skills for developing engaging campaigns and messaging.
• Excellent written and verbal communication for ad copy, reporting, and client updates.
• Ability to adapt quickly to new tools, technologies, and internal processes.
• Good time management skills and the ability to handle multiple campaigns at once.
• Willingness to learn new technical skills and continually expand digital marketing knowledge.
• Team-oriented mindset with the ability to share knowledge and work toward shared goals.

Additional information

This role is described as safety-sensitive and may involve further compliance requirements.

The employer notes that the responsibilities listed are a guide rather than a complete or permanent list. Additional duties may be assigned by a supervisor without prior notice.

Compensation

The estimated pay range for this remote position is USD 50,000 to USD 55,000 per year.