Digital Marketing Specialist

Role Overview

This part-time, onsite position at Actually Podcast in Singapore offers a blend of on-site and remote work focused on expanding audience engagement and reach for podcast content. The specialist will devise and implement digital marketing strategies across social media and podcasting platforms.

Key Responsibilities

• Oversee social media content planning and scheduling to boost listener interaction.
• Enhance posts to maximize engagement and coordinate promotional efforts for new podcast episodes and special features.
• Track and analyze performance data from web and marketing campaigns, generating reports with suggestions for ongoing improvements.
• Work closely with hosts, producers, and external collaborators to maintain uniform brand communication and timely marketing asset delivery.

Required Skills and Qualifications

• Expertise in social media marketing and communication to craft compelling, listener-focused content and maintain effective partnerships.
• Proficiency in digital and online marketing to design, deploy, and fine-tune campaigns promoting podcasts.
• Experience in web analytics to assess campaign outcomes and apply data-driven insights.
• Understanding of podcast platforms, content preferences, with enthusiasm for audio storytelling and digital media.
• Capacity to operate independently within a hybrid setting, juggling various duties while adhering to deadlines.
• Basic familiarity with design or multimedia editing tools such as Canva or simple audio/video clips is advantageous.
• Prior background in marketing, media, or entertainment sectors is a plus but not mandatory.