Digital Marketing Specialist

About the Company

Milk Dairy is an expanding dairy brand committed to delivering fresh, premium milk and dairy products to communities nearby. The company prioritizes strict quality management, efficient supply chains, and dependable customer support. It also embraces innovative digital and marketing approaches to engage customers effectively. Employees enjoy a team-oriented atmosphere with opportunities to influence the brand's growth and enhance customer satisfaction.

Role Overview

This role is a full-time, on-site position located in Vijayawada. The Digital Marketing Specialist will be responsible for designing and executing digital marketing campaigns to boost the visibility of Milk Dairy’s products and build brand recognition. Daily tasks include managing social media profiles, generating and sharing engaging content, monitoring online interactions, and refining campaigns using performance metrics.

Key Responsibilities

• Plan and implement digital marketing initiatives to promote Milk Dairy products.
• Oversee social media channels by creating content and managing community engagement.
• Analyze web analytics data to measure campaign effectiveness and suggest improvements.
• Prepare routine performance reports summarizing digital marketing outcomes.
• Collaborate with internal teams to maintain a uniform message across all digital platforms.
• Support overall marketing campaigns through online channels.

Required Qualifications

• Proven expertise in digital and online marketing, especially in planning and executing campaigns.
• Strong skills in social media marketing, including content creation, community management, and platform optimization techniques.
• Experience with web analytics to interpret data, monitor performance, and drive improvement.
• Effective communication abilities for team cooperation and audience engagement.
• Prior experience in FMCG, retail, dairy, or food sectors is advantageous.
• Knowledge of SEO, SEM, and email marketing tools is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related fields preferred.
• Capability to work on-site in Vijayawada while multitasking in a dynamic environment.