Digital Marketing Specialist

Overview

This opportunity is being shared on behalf of a partner organization, which will handle applications and all follow-up steps directly. The employer is seeking a Digital Marketing Specialist in Canada.

The role centers on building and refining digital marketing initiatives in a fast-moving, analytics-led environment. You will help improve online discoverability, strengthen search performance, and fine-tune both paid and organic channels. The position sits at the intersection of SEO, content, and performance marketing, with an emphasis on using data and modern tools to produce clear business impact. It is well suited to someone who enjoys a dynamic setting, blends creative thinking with measurement, and is motivated by improving digital engagement and acquisition outcomes at scale. You will also work closely with teams across the business to plan and deliver strategies that grow brand visibility and acquisition performance.

Key Accountabilities

• Create and implement digital marketing plans across SEO, content marketing, and paid media to increase traffic, engagement, and conversions.
• Improve website health and search rankings through technical SEO work, keyword analysis, and content enhancements.
• Track campaign results with analytics platforms, then turn the findings into practical recommendations and KPI reporting.
• Partner with content, product, and development teams to ensure search best practices are built into digital experiences and assets.
• Set up and manage tracking, tagging, and reporting systems using tools such as Google Tag Manager and GA4.
• Help administer and optimize content inside enterprise CMS platforms while keeping it aligned with brand and performance goals.
• Continuously review competitors and market trends to uncover growth opportunities and new directions.

Requirements

• A bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a similar discipline, or comparable practical experience.
• At least 5 years of direct digital marketing experience in a large agency or enterprise setting.
• Strong working knowledge of SEO, content marketing, and paid media execution.
• Comfort using analytics and search tools such as GA4, Google Search Console, SEMrush, Ahrefs, or Moz.
• Good understanding of web fundamentals, including HTML, CSS, and technical SEO concepts.
• Experience with measurement and reporting tools such as Google Tag Manager and Looker Studio, plus familiarity with Power BI.
• Practical experience managing content in enterprise CMS platforms such as WordPress, Umbraco, Kentico, Joomla, or similar systems.
• Strong analytical ability and a clear capability to convert data into marketing actions.
• Excellent communication and teamwork skills, strong attention to detail, and a results-focused mindset.

Benefits

• Chance to contribute to high-impact, data-led digital marketing work.
• Access to enterprise-grade marketing platforms, tools, and analytics environments.
• A collaborative workplace with a fast pace and high energy.
• Room for professional development and ongoing learning in digital marketing.
• Exposure to cross-functional work spanning SEO, content, and performance marketing.
• A flexible and dynamic culture that values innovation and measurable outcomes.

Additional Information

This position is managed through a partner company, and that partner oversees the complete application process as well as the next stages of hiring. Applications are evaluated using an AI-assisted matching process designed to compare candidates against the role’s main requirements in a quick, consistent, and fair way. The top-matching candidates are then shared with the hiring employer, who makes the final hiring decisions and handles interviews or assessments.

By applying, you consent to the processing of your personal information for recruitment evaluation and sharing with the hiring company under applicable data protection laws, including GDPR where relevant. You may request access to, correction of, deletion of, or objection to the use of your personal data at any time. AI tools may also support parts of the recruitment workflow, such as reviewing applications, analyzing resumes, or identifying possible inconsistencies in submitted materials. These tools assist the recruitment team but do not replace human judgment, and final hiring decisions are made by people.